Digital Marketing Strategy Amid Coronavirus Crisis
Digital Marketing Strategies During The Coronavirus Crisis
Businesses fortunate enough to sufficiently sustain through the impact of lockdowns and restrictions wonder how to make the most of the time available to them, for their digital marketing to be stronger and more effective when things return to normal.
Here are strategies that business owners are pursuing during Coronavirus crisis –
A. SEO and Content Marketing
By focusing on SEO and content marketing, businesses are creating long term strategies to grow organic traffic from search engines.
Successful SEO and content marketing campaigns will increase brand awareness as well as grow website traffic.
This then translates into more leads and sales.
B. Data Acquisition Campaigns
Businesses have cut down on online advertising budgets dedicated to acquiring customers because of lower economic activity and lockdowns.
With the costs of ad inventory decreasing, this is a good time to accelerate data acquisition and brand affinity campaigns.
With marketing campaigns targeted to the right audience segments, businesses are focusing on increasing email subscribers and building their brand.
C. Nurturing Relationships with Email Marketing
Businesses are using email marketing more aggressively now to nurture and build relationships with their subscribers and existing customers.
D. Digital Marketing Strategy Review
Businesses are evaluating and adapting their digital marketing strategies to expedite growth after things get back to normal.
E. Website Design/Re-Design
If your business website is outdated, and it does not help you acquire new customers at the rate which you would like, you can consider getting a new professional website rebuilt for your business during this time.
There are many businesses that have completely stopped digital marketing during this crisis for various reasons.
However, there are business owners that want to use the time available to get ahead of their competitors with a stronger online presence.