Content marketing is a relatively new concept when you look at the history of marketing. But we believe that this marketing affects the bottom line when you are looking to invest in the more contemporary types of marketing.
Like when you are looking to boost sales volumes with inbound marketing or generating brand awareness with reader friendly articles, blogs, guides and more.
When looking for the right inbound strategy you must be aware of exactly how the right content at the right place can convert into good, feasible business for you.
1. Good content is the core of SEO
There are certain key principles to quality SEO. SEO is optimizing search engines like Google and Yahoo to perceive you as a better market entity. Why do you want to be perceived as a better market entity? Simple. Because 75% people never bother to look beyond the first page that any search query generates.
Now, good content lets you associate keywords that have been researched to be associated with your website’s blog and pages and over a period of time when multiple blogs have been published from your website you start seeing results.
For an example. Suppose you want to sell tomatoes and nothing but tomatoes, and your website has a very graphic and beautiful description of the kind of delicious tomatoes you sell. That automatically becomes indexed by search engines as better than the other guy who sells tomatoes online. Similarly with constant blog updates you make sure that you stay afloat on the search engine radar.
2. Good content is key to establishing credibility
When you have a lot of content on a particular topic on your website, a lot of well researched content, that is. It automatically establishes you as an authority on the topic and boosts your credibility about your knowledge in the field. And credibility is a factor that is good for all businesses.
For example, when you talk about the types of tomatoes that you are selling, when you talk about the health benefits of each type and when you talk about the lycopene (a common anti carcinogen found in tomatoes) content of the various types. You get to flaunt your depth of knowledge in the field. And this leads to gaining credibility.
3. Good content is a sure shot way to create brand awareness
Creating brand awareness is kind of a big deal. Without the right brand awareness regarding your brand to boost sales it is unlikely that you’re going to get anywhere. Making sure that your brand has the right image associated with it also depends on the quality and the type of content that is generated for it.
Content is a very powerful tool that makes readers acquainted with the ins and outs of your business. It familiarizes people to all that they might never otherwise know about your business.
For an example, your tomato marketing website is ready with the right SEO in place and you are pretty much an authority as far as all things tomato related go. But who are you? Are you somebody who just wants to show off to the world how much they know about tomatoes? Are you just somebody who wants to sell tomatoes to make ends meet? Or as chances are – you’re really passionate about tomatoes? If you are why not let the world know your motivation for doing the good work?
Good content lets you speak your heart out to the world. It emotionally connects you to the people who are your audience and in our opinion, this is what creates great brand value.
4. Good content keeps people engaged and hooked
Getting good content on your website constantly and consistently is always a good idea because it keeps people coming back to get more. This leads to a better reader base and a better reader base is something you need to get the dice rolling if you want to be perceived as a sustainable reliable entity on the internet.
Ensuring that your readers keep coming back for more is done by keeping the blog section of your website fresh and active. Ensuring that this remains the scenario at all times without you having to make considerable effort is why you need a good content marketing agency.
5. Good content gets you the right traction
When you have the right SEO, blog and all in all, a good presence on the internet, you get the initial traction that gets things going.
You will start to notice small changes, like new leads coming in and eventually leads converting into business. And you know what they say – “small changes lead to big ones and big ones define success”.
We believe it when we say it that having good, original content leads to you getting successful, and we have the right resources to generate the right content for you and your business.
At NCMborz, we understand the dynamics of good content and its relation to your businesses online presence. We have extensive experience in the field and have the right content generation team for you in place.
Over the years we have developed a reputation for delivering nothing but the best for our clients and by best we mean best results. Because we believe that it is the results that matter.