How Many Pages Should a Website Have For SEO?

How many pages does the average website have and how many pages do you need for good SEO results?

Number of web pages

  • There are 1 page websites (mostly personal websites, sometimes business too)
  • Small and medium business websites could be 10 to a few 100 pages
  • Institutions, corporates, news and government websites could have from thousand to millions of webpages

Rather than looking for the number of pages an average website should have, one should ask how many pages would be ideal to serve their needs?

How many pages should a website have for SEO results?

The number of pages that a website must have for good SEO is something that cannot be standardised.

It largely depends on the nature of the business and keyword opportunities that can yield quality traffic.

If you are a local business with only up to 3 relevant and not very competitive keywords that could bring new customers, your business can compete in search results with just a 1-page website.

However, if your business offers, let us say 10 services, and operates nationally in a competitive niche, then a 1-page website may not be the best way to go about dominating SEO rankings in your country.

Ideally, it is advised you at least have 1 dedicated page for each of your service.

Let us assume that a business has 5 key services and 15 unique keywords with good search volumes that it would like to get found for. In such a case the website should at least have around 15 pages with high-quality content that helps the website to rank well in search engines and get more traffic.

Other standard pages

Apart from service pages, your website needs a home page, an about us page, careers page, blog, contact us, privacy policy and sitemap. In addition to these essential pages, you can also consider having a few pages for case studies, client testimonials, FAQs, pricing, newsletter subscription, photo gallery and media, etc.

Before you start working with a web design company, it is important that you know all keyword opportunities for your business. Without this information, your website could easily miss on acquiring traffic. A comprehensive keyword research also enables you to build a good website architecture.

A lot of pages alone might not get you the results you need

Simply having a lot of pages on the website may not necessarily fetch great SEO results. Without highly sophisticated, original content, and managed SEO services for increasing website authority, your online presence might as well be futile.

Websites like Wikipedia perform well in search results not only because of the number of pages it has but because of it’s high-quality content and its online authority as a credible website.

Having a lot of pages on your website that target the right keywords does not guarantee SEO performance.

But, it is the first step that you should take to achieve great SEO results as you move forward with SEO and content marketing services.

Having the highest quality content that is original, engaging and optimised for SEO is what is most important.

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