Our approach –
Digital strategy is key to have a well defined plan for short to long term activities. We work with your team to know your products or services, the current customers’ profiles, marketing channels and campaigns already in place, business goals, challenges, feedback from the customers. This is followed by our digital research for augmenting the information received from your team and prepare for you a convincing road-map for your digital journey.
Our digital marketing strategies are customized for the nature of your business and industry and are highly agile and flexible.
However, they broadly have following steps.
1. Digital inventory assessment
Analysis of your present digital assets – websites, content, blogs and campaigns, checking their correlation with your business goals, understanding your approach, evaluating digital possibilities and additional digital needs.
2. Setting research based goals
Research on the present and potential customers’ profiles for your industry, identifying your resources, determining new possibilities and setting digital goals.
3. Strategy execution
Setting calendar of actions, designing reporting structure integrating conformance to KPIs and digital analytics.
4. Continual push
Periodic review of the achievements, new technological developments, new customer behaviors and modifying the strategy to adapt to evolving digital scenarios.
5. Revenue focus
Evaluating the costs of customer-acquisitions from different channels, narrowing down the target audience demographic and psychography to increase ROI and redistributing resource allocation to maximize leads and sales.
6. Leveraging gains
Evaluating gains, creating new goals, forming new strategy.