Obtaining new customers and increasing sales are among the most essential functions for any business.
The strategies businesses use to find, engage and acquire customers, can broadly be categorized into outbound and inbound strategies.
Outbound strategies, also referred to as traditional strategies include cold calling, networking at industry events, mailing, internet research to find prospects, mass advertising on TV, radio, newspapers, etc. These strategies still work and always will, when done right. In no way is digital marketing a replacement of traditional marketing.
On the other hand, inbound marketing is where prospective customers find businesses online. Digital marketing is the way to go, for a business looking at setting up inbound marketing to find new customers.
Below are the many benefits of digital marketing that make it very important for businesses to master and leverage for growth.
1 – Digital marketing is extremely measurable. This lets businesses to allocate resources optimally across various channels, thereby maximizing return on marketing and advertising investments.
2 – Digital marketing is scalable. A business can scale digital marketing instantly when they find a winning campaign and channel.
3 – Digital marketing facilitates targeting high intent and precise audiences.
4 – Digital marketing enables businesses to get in front of their customers just at the right moment.
5 – Apart from generating leads and calls, digital marketing campaigns can be used to create engagement, awareness and brand affinity.
6 – Digital marketing helps businesses develop a deeper knowledge of their customer’s characteristics like interests, location, demographics, and more.
7 – Digital marketing helps businesses quickly test and figure what communication and offers work better to achieve business goals.
8 – With digital marketing businesses can leverage artificial intelligence and machine learning capabilities of platforms like Facebook and Google to drive growth.
9 – Digital marketing helps small businesses and startups compete with big players.
10 – Digital marketing can be used to create a marketing funnel, to cater to audiences at various stages in their buying journey, and moving them towards a desired final action (lead/sale).
11 – Digital marketing should be used to educate potential customers which establishes thought leadership.
12 – Digital marketing can assist in defining a customer’s post-sales experience.
A weaker online presence means that you are most likely losing valuable leads and customers to your competitors. If you have not already started with digital marketing or are not happy with the results that you are getting, get in touch with us today.