Everyone wants a good website for their business.
But what is it that makes having a good website important?
In this post, we talk about key points that help you build a right perspective before you hire a web design company and start your project.
1. Website is a marketing channel
Detailed information about products, services and company is something that should be a part of every website, but by looking at the site as just an online brochure or company profile, businesses completely go blind on the possibility of using the website as a marketing channel.
Websites are marketing assets that have the potential to generate more awareness and leads/sales for any business. Like any great product or service needs marketing in the real world, on digital, websites also have to be marketed to bring in traffic and acquire new customers.
You want people to know about your business and get more customers. Your website can help you do that. To achieve this, you will need a good understanding of how digital marketing can be used to promote your website.
2. It’s an opportunity to build your brand
If people can find you online, they can find your competitors as well. The web has shifted the power from businesses to customers. Before making any buying decisions, they research online. In the research phase, they interact with many brands and evaluate. This is why brand development is important. It sets you apart and helps your business get noticed.
On the web, a business website is the face of the company. Even if you have a 20000 square feet office, but a shady website, prospective customers online will not think of the business as a credible one. You should do everything to present your business powerfully online. The website has to have a great design that builds trust and strong content that reflects expertise. It should also be easy for visitors to browse through the site. And it should be responsive.
With online advertising, the website can be used as a channel to drive brand awareness and sales. You can reach out to customers online.
3. It’s a critical component of your marketing communications strategy
You already know that marketing communications help you build your brand and strengthen your relationship with existing and potential customers. To get communications across to customers, traditionally brands use paid channels like newspapers, SMS marketing, magazines and more. Every time they used the channel they had to pay for it. This is great. But how do small businesses with low budgets communicate with customers?
Believe it or not, on the web even small businesses can compete with big brands without spending a fortune. All they need is a good strategy. Using blogging, search engine optimization and social media marketing, any business can get their message across to customers. This is referred to as using owned media to drive communications. The best part, it is doable at a fraction of a cost.
For this to be possible, what is needed is,
- an SEO friendly website,
- quality content and
- a good sense of how to promote content with social media marketing.
For all this to work, a good website is absolutely critical.
4. An opportunity to reflect expertise as well as build trust and credibility.
Many small businesses make this one mistake of not showing off. Because of limited budgets, they just go for a website with 5 to 10 pages that have basic information about the business, its products, and services.
What about case studies, processes, frequently asked questions, awards, media mentions and a blog?
When you have case studies on your website, it helps customers to get an in-depth understanding of your business products and services helped another business solve a problem.
Processes give potential customers an idea of how things will work if they decide to do business with you.
Frequently asked questions help you shorten the sales process, by addressing frequent customer queries right on the website.
Showcasing awards and media mentions help your business reflect credibility.
And finally, a blog that reflects your expertise.
Remember, websites are a marketing investment. Not something where you should be price sensitive.
5. Good websites and digital marketing complement each other
A good website is very important for your digital marketing success. We have all heard the famous saying, “Don’t judge a book by its cover.” In day to day lives, this might not be the case. People do judge a book by it’s cover.
When you invest in digital marketing to bring traffic to your site, the quality of the website has a direct correlation with its ability to convert traffic into customers or sales inquiries. This is what makes a good website absolutely critical.