How to Scale Facebook Ads for eCommerce? You have a winning ad set that gets orders at an ideal cost per purchase. As you increase your budget to scale, the cost per purchase inflates and the campaigns go south. Scaling Facebook ads while maintaining profitability is possible, but not as easy as increasing your budget

How to Market an eCommerce Website? Here are a few suggestions to help you create a greater perspective in regards to marketing your eCommerce website, acquiring a lot of new customers every day and making tonnes of sales. 1. Product and Market Research It might seem like the best product/idea ever, hopefully, it is,

Benefits of Outsourcing Digital Marketing Digital marketing could become intimidating if you try to do it on your own or manage it in-house. Your competitors are doing everything to drive growth with digital marketing and most likely have an agency on board. To stay competitive, you should outsource partially or completely to a digital

What is Content Marketing? Content marketing is creating and distributing information on a subject, product or service that is valuable for your potential customers as well as highly relevant to your business. From a digital marketing perspective, such content can be created in various formats like blog posts, videos, social media posts, research papers,

How Many Pages Should a Website Have for Good SEO Results? There are 1-page websites (mostly personal websites, sometimes business too) that do decently in search results, especially when the focus is local SEO. However, such 1-page sites aren't ideal to make the most of SEO possibilities. Small and medium business websites could be

Digital Marketing Strategy for Startups Does a startup's prosperity in 2019 depend on digital marketing? Many would admit, many won’t. One thing is indisputable - the expertise to strategically use digital marketing to approach possible buyers surely benefits startups obtain new customers and skyrocket sales. The digital consumer Consumers are smart and are always

Good Web Design Still Very Important for a Business in 2019 You need a website that looks magnificent and presents your business professionally online. But why is it that having a good web design is still so important in 2019? In this post, we talk about key points that help you build the right