The New SEO Funnel: From Google Rankings to AI Recommendations
For most marketing teams, the SEO funnel has looked the same for years. Rank higher. Capture clicks. Convert traffic. That model built entire dashboards, KPIs, and quarterly plans. But many marketing heads are now facing an uncomfortable reality: SEO performance looks acceptable, yet influence and conversions are slipping. This isn’t...
How AI Tools Decide Which Brands to Recommend
Founders are starting to notice a new pattern. When prospects ask AI tools for recommendations, explanations, or comparisons, the same brands keep showing up. Not always the biggest. Not always the highest-ranking. But the ones AI systems seem to trust. If your brand isn’t mentioned, the problem is rarely visibility...