The hours on Google say you close at five when you close at seven. Apple Maps puts the pin on the next street. Yelp lists a phone number you stopped using two years ago. Often nobody at the business made those changes: Google, Apple, Bing and Yelp all take information from the public and from other sources, and any of them can overwrite what you entered. Fixing it means correcting each platform, then removing the reasons it keeps changing back.
- Fix your own website first. Google, Bing and Yelp all check business details against other sources, including your site.
- Google: edit the profile while signed in. Changes shown in blue were made by Google, and you get 4 days to accept or reject a suggested edit.
- Apple Maps: claim the place in Apple Business, which is free. Apple emails you when it changes your name, status or hours.
- Bing: claim it in Bing Places, or sync it from Google. Every change waits for a publishing cycle.
- Yelp: claim the page for free. Your edits appear at once, but moderators can still reverse them.
Why the details keep changing
| Platform | What you can do about it | Where changes come from |
|---|---|---|
| Review Google's updates, accept or reject within 4 days, edit directly | User reports, licensed data and your website | |
| Apple Maps | Accept Apple's change with Looks Good, or contest it | Customers reporting problems from your place card |
| Bing | Keep the listing current, or sync it from Google | Other sources, if your Bing data is over 6 months old |
| Yelp | Correct it from your business account | Users suggesting edits, checked by moderators |
Sources: Google Business Profile Help, Apple Business guide, Bing Places help and the Yelp for Business support center, read November 2026.
The common thread is that each platform trusts information it can confirm elsewhere. Google says it builds profiles from crawled web content, licensed data and users. Bing says it compares owners' details with information across search engines, websites and social media. Yelp's moderators check the business's own website, social media and other sources. So if your website, your profiles and the directories you're listed in disagree, the wrong version can keep winning.
Fixing it on Google
Sign in to the Google account that manages the profile, choose Edit profile, make the change and save. Google says it reviews your changes before they go live, and that edits usually take up to 10 minutes to review, but sometimes it can take up to 30 days. Some changes carry extra steps: a new business name might mean verifying again, adding or editing a category might too, and moving to a new address means you must verify again.
Changes you didn't make are usually Google updates. Google gathers information from user reports and licensed content, and if those sources say your details are wrong, it may update the profile. In the profile editor, blue text marks information Google changed. When a suggested edit needs your review, you get an email or notification and 4 days to accept or reject it; after that, Google may publish it if other public information, such as your website, supports it. Google also says you can't manage every update this way, and that some user edits are applied without prior review when they're needed to meet its policies. In some regions it may even call, text or message the verified phone number and use the answers to update your profile.
- A wrong pin. Owners open Edit profile, then Location, and use Adjust to move the pin. Anyone else can use Suggest an edit in Maps and choose wrong pin location or address.
- A profile you don't control. Request access. The current owner has 3 days to respond; if they don't, you may be able to claim it, but Google says that option isn't always available.
- Duplicates. Report them in Maps to request a merge. Google says a duplicate profile won't show in Search or Maps, and that when two are merged the reviews combine but replies may be lost.
Accuracy also affects whether you appear at all. Google's own local ranking tips say businesses with complete and accurate information are more likely to show up in local results, and that inaccurate information can keep a profile out of relevant searches. That includes special hours for holidays. If your profile is missing altogether, our guide to a business not showing on Google Maps covers the checks in order.
Fixing it on Apple Maps
Apple Business Connect became Apple Business on April 14, 2026, and Apple's announcement says it is a free service in the US and more than 200 other countries and regions. Existing Business Connect locations moved across automatically. To claim a place, sign in and choose Brands, then Locations, or open the place in Maps and tap Claim This Place. If the marker sits on the wrong building, drag the map to the right one. An existing place can be verified with a phone call and a four-digit code; if another organisation already manages it, request a transfer with documents such as a utility bill, which Apple says can take up to five working days.
Apple also edits place cards itself. Customers can report a problem from your card, and Apple emails your organisation when it changes the location's name, status or opening hours. Select Looks Good if the change is right; if it isn't, enter the correct hours or status and save, or send a name change for review. Anyone can use Report an Issue in Maps for problems on a place you don't manage.
Fixing it on Bing
Bing Places for Business is free. Claim the listing, then verify it with a PIN sent by phone, mail, email or text; phone verification is only offered if the listing's phone number hasn't been edited. Every change goes through a publishing cycle while Bing checks it against other sources, and Bing warns that editing again before your update appears resets the clock. If your Bing details haven't been updated for more than 6 months, fresher information from elsewhere can take priority.
The quickest route is often to import from your Google Business Profile. If the Google profile is verified, Bing verifies the imported listing automatically, and publishing typically takes 7 to 12 days. The catch: a listing linked to Google can't be edited directly in Bing at present, so you change it in Google and sync again. Moving works differently from Google, too. Bing asks you to create a new listing at the new address and mark the old one closed, while Google says to update the existing profile and never create a second one.
Fixing it on Yelp
Claiming a Yelp page is free and doesn't make you an advertiser; search for the business at biz.yelp.com or in the Yelp for Business app. Once claimed, edit the business information section and save. Yelp says your updates appear on the page immediately but still go to moderators, who can reject them later, and its guidelines say moderators reject any updates they're unable to verify. Hours should match what your website shows. Anyone can suggest an edit to your page, and Yelp says suggested edits are typically resolved within 24 to 48 hours. Moves and closures are reported through the app, and a claimed page can be shown as unclaimed again after a period of inactivity, so log in now and then.
Stop it coming back
Write one master record
Business name, address, phone, website, hours and categories, exactly as they should appear everywhere.
Fix your website to match
Contact page, footer and any location pages. Google, Bing and Yelp all check against it.
Claim and verify all four
Google, Apple Business, Bing Places and Yelp, each signed in with an account the business controls.
Set special hours early
Holidays and closures, added before the day, so nobody reports you as closed or open by mistake.
Check for updates weekly
Google gives you 4 days to accept or reject a suggested edit, and Apple emails its own changes.
Change one place at a time after a move
Update the existing Google profile, follow Bing's new-listing route, edit the Apple location and report the move to Yelp in the app.
Update the rest
Your Facebook Page and any directory that lists you, using the master record, so the old details stop circulating.
What not to do
- Creating a second Google profile to get around a wrong one. Fix, claim or merge the profile that exists.
- Editing a Bing listing over and over. Each edit resets the publishing clock.
- Using a virtual office address. Google says it isn't eligible for a Business Profile.
- Paying anyone for a guaranteed ranking. Google says there's no way to request or pay for a better local ranking.
- Ignoring a notification from Google or Apple. Unanswered changes can go live.
Keeping listings accurate is part of our local SEO service, and reviews have their own: reputation management. If the profile has been suspended rather than changed, start with our guide to a suspended Google Business Profile.
Questions people ask
Why did Google change my business information?
Google builds profiles from several sources, including user reports, licensed data and your own website. If those sources suggest your details are wrong or out of date, Google may update the profile. Its changes show in blue in the profile editor, with a notification at the top.
Can I stop people editing my Google Business Profile?
Not entirely. Anyone can suggest an edit, and Google says some user edits are applied without prior review when they're needed to meet its policies. When Google asks you to review a suggested edit, you have 4 days to accept or reject it, after which it may be published if your website supports it.
How long do Google Business Profile edits take?
Google says edits usually take up to 10 minutes to review, but sometimes up to 30 days. Changing the name or category might mean verifying again, and moving to a new address means you must verify again.
How do I fix the wrong pin on Google Maps?
If you manage the profile, open Edit profile, then Location, and use Adjust to move the pin onto your building. If you don't, anyone can use Suggest an edit in Google Maps and choose wrong pin location or address.
Someone else controls my Google listing. What can I do?
Request access through Google. The current owner gets 3 days to respond, and if they don't, Google says you may be able to claim the profile, though that option isn't always available. Service-area businesses without a shop are asked to contact Google instead.
Is Apple Business Connect still free?
Apple Business Connect became Apple Business in April 2026, and Apple says the service is free. Some extras, such as more storage and ads on Maps, cost money.
Why can't I edit my Bing Places listing?
If the listing is synced from your Google Business Profile, Bing doesn't allow direct edits at the moment: change it in Google, then sync. Every change also waits for Bing's publishing cycle.
Why did my Yelp edit disappear?
Yelp shows owner edits straight away but still sends them to moderators, who reject updates they can't verify. Make sure your website shows the same details, then submit the change again.
Details still changing back, or a listing you can't get control of? Book a strategy call and we'll check your profiles, your website and the sources the platforms are reading.
