Meta Ads for E-Commerce & DTC Brands - Accountable to Revenue, Not Impressions | NCMborz
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META ADS FOR E-COMMERCE & DTC BRANDS

Meta ads accountable
to ROAS, not reach.

Most e-commerce brands leak 30-50% of ad spend into audiences, creative, and funnel structure that never convert. We find the leaks, rebuild the system, and make every dollar accountable to ROAS and revenue - not impressions, not clicks, not vanity dashboards.

Book a free strategy call 30 min · No pressure, no pitch - just a real conversation about your ads
Month-to-month, no contracts 30-day money-back guarantee Dedicated senior strategist Reporting that ties to revenue
Built for founders who care about profit, not vanity metrics
Saurabh Mittal Subhav Kalra Vineeta Khanna Sangeeta Relan Sajat Jain Divya Dewan Palash Dixit
★★★★★ 4.9 / 5 from clients

Your ads aren't broken.
Your system is.

Every founder we talk to says the same thing: "the ads used to work." Then they stopped. CAC crept up, ROAS dropped, and the agency kept asking for more budget. Here's what's actually happening underneath.

What's killing your account

  • One broad campaign trying to do five different jobs
  • Creative written by people who've never spoken to a customer
  • Optimized for clicks and reach - not purchases
  • No retargeting layer, no warm pool, no funnel logic
  • Product and landing pages that contradict the ad they came from
  • Pixel and CAPI half-configured (or worse, double-firing)
  • Reports full of vanity metrics that don't tie to revenue
  • An agency that goes quiet the week ROAS dips

What we install instead

  • Campaign structure built around real buyer intent
  • Creative briefs built from actual customer interviews and reviews
  • Every campaign optimized to ROAS and contribution margin
  • Full-funnel architecture: cold prospecting - retargeting - retention
  • Product and landing pages we audit and improve before launch
  • Pixel, CAPI, and attribution set up correctly day one
  • Reporting that maps every dollar to revenue and blended ROAS
  • A strategist who calls you before you have to call them

The founders we work with.

We don't write our own reviews. Here's what founders say after working with us - unfiltered.

"
★★★★★
Our old site was clunky and our ads were bleeding cash. Their team stepped in, rebuilt everything, and suddenly shoppers could buy without any fuss. They explain the numbers in plain language and always lay out the next move. First agency that's truly felt like part of our crew.
Saurabh Mittal
Saurabh Mittal
Founder · DTC Gifting Brand
"
★★★★★
NCMborz rebuilt our site, then unleashed focused Meta and Google ads that filled coaching calendars fast. Branding, traffic, engagement, revenue - every dot now connects and we speak to ideal students. They made bold decisions feel easy with calm, data-backed reasoning.
Vineeta Khanna
Vineeta Khanna
Founder · Orator Academy
"
★★★★★
They built our Shopify store from sketch to polish, and the ads keep bringing in people who actually appreciate the product. Fast, thoughtful, no guessing games. For a brand that sweats the small stuff, having a partner who gets that is a big deal.
Subhav Kalra
Subhav Kalra
Founder · Premium Bedding Brand

Sound familiar? Fixing the leaks starts with one 30-minute call.

Book a free strategy call
Standard On Every Account
THE BUILD
6 systems
installed before we scale spend
TIME TO FIRST SIGNAL
14-21 days
typical, from kickoff
SETUP FEES
$0
no setup, no lock-in contracts
MONEY-BACK GUARANTEE
30-day
on management fees

Six systems.
One profitable account.

This isn't a checklist - it's the actual build order for every brand we take on. Skip any of these and the rest stops working.

01 / 06
Account Audit & Growth Strategy
We map every dollar of your last 90 days of spend against revenue and show you exactly where it's leaking - before we touch a single campaign.
Week 1
02 / 06
Audience & Targeting Architecture
Lookalikes from your highest-LTV buyers (not all buyers). CRM custom audiences. Smart exclusions. Advantage+ where it actually performs - not as a lazy default.
Week 1-2
03 / 06
Ad Creative Strategy & Production
Hook-problem-offer-CTA framework, briefed from real customer language and reviews. Statics, UGC, short-form video, Reels - tested systematically against your audience, not Pinterest trends.
Ongoing
04 / 06
Full-Funnel & Catalog Structure
Cold prospecting that finds new buyers. Retargeting and dynamic product ads that close the gap between "saw it" and "bought it." A structure that scales without crashing ROAS.
Week 2
05 / 06
Pixel, CAPI & Attribution
Meta Pixel + Conversions API set up correctly. Every event mapped. No double-firing, no missing purchases. Blended attribution so you see Meta's numbers next to reality.
Week 1
06 / 06
Scaling & Ongoing Management
Daily monitoring, creative refresh on fatigue, new audience tests as data builds, budget scaling on what's profitable. Weekly strategy reviews - calendar invite, not chasing.
Always-on

Pricing, right here.

Three plans anchored to your stage of growth. If you're not sure which fits, the strategy call will sort it in five minutes.

Starter

Foundation

For new & growing stores
$750
/ Month (≈ £600) · Month-to-month
30-Day Money-Back Guarantee

New stores, or brands rebuilding after a bad agency. Get the foundation right before pouring on spend.

  • Unlimited campaigns
  • Full account audit + 90-day strategy
  • 3 fresh creatives per month
  • Pixel & CAPI setup included
  • Catalog / dynamic product ads setup
  • Bi-weekly performance reports
  • Email + Slack support, 24hr response
  • No setup fees · No contracts
Book a strategy call
Scale

Scale

For established brands
$4,000
/ Month (≈ £3,200) · Month-to-month
60-Day Money-Back Guarantee

Established brands that need senior strategy, daily optimisation, full creative production, and someone accountable when it counts.

  • Unlimited campaigns
  • Multi-product & multi-region setup
  • 10-15 fresh creatives per month
  • Advanced attribution & MMM input
  • Twice-weekly strategy calls
  • Dedicated senior strategist
  • Real-time revenue dashboard
  • No setup fees · No contracts
Book a strategy call

PRICES IN USD, GBP PAIRING APPROXIMATE · ENTERPRISE & %-OF-SPEND PLANS AVAILABLE ON CALL

How Starting Works

One call. Live in 14 days.

Book the free strategy call. If we're a fit, onboarding starts within 24 hours, campaigns are live by day 14, and the 30-day money-back guarantee covers you from day one. No setup fees, no contracts.

NCMborz vs. the alternatives

You have options. Here's how we stack up against the three paths most brands consider.

Hire In-House
NCMborz
Traditional Agency
Monthly cost
$6K-$12K + benefits
$750-$4K
$4K-$10K + setup
Time to first results
2-3 months
14-21 days
4-6 weeks
Strategist seniority
You hope
5+ years, dedicated
Usually junior
Creative included
No
Yes, every month
Often extra
Contract length
Permanent
Month-to-month
6-12 months
Money-back guarantee
No
30-60 days, on fees
Rarely

Here's exactly what you get.

No mystery. No "we'll get back to you." Every day below ends with something delivered to your inbox.

Day 0-1

Strategy call & access

30-minute call to map your business, margins, and current account. We send access requests within 24 hours. You don't lift a finger past the intro.

- You receive: 90-day strategy doc
Day 2-7

Audit & build phase

Full account audit. Pixel and CAPI checked and fixed. New campaign structure built. Creative briefs developed. You see everything before it goes live.

- You receive: Written audit + new campaign blueprint
Day 8-14

Launch & learning

Campaigns go live. We monitor daily, kill underperformers fast, and feed clean signal into the algorithm so the learning phase ends quickly.

- You receive: First creative batch + live dashboard
Day 15-30

Optimize & scale

By week three you'll have early ROAS data, fresh creative in market, and a clear scaling roadmap. Weekly calls keep you in the loop without overwhelming you.

- You receive: 30-day performance report + scaling plan

We get asked these every week.

We've tried Meta ads before and wasted money. Why is this different?

Because we don't start by running ads. We start by auditing the entire system - pixel, audiences, funnel, product and landing pages, offer. Most failed Meta accounts aren't a media-buying problem; they're a strategy problem. We fix the strategy first, then media buying gets easy.

What if we're not the right fit?

We'll tell you on the call. We turn down roughly 1 in 4 prospects - usually because the spend is too low for the algorithm to learn, the product-market fit isn't there yet, or the founder wants a button-presser, not a partner. Either way, you leave the call knowing exactly what you'd need to fix next.

Do you produce the ad creative or do we supply it?

We produce it. Statics, carousels, UGC, short-form video scripts, and Reels concepts are all included in the management fee. If you have an in-house creative team, we'll brief them. If you don't, we are your creative team.

Does this work for my product or category?

We've run apparel, home, beauty, supplements, gifting, and considered-purchase products. Low-AOV products need volume and tight CAC; high-AOV products need a longer consideration funnel. We've run both - the strategy call is where we figure out which version applies to you.

How do we get started?

Book the free strategy call. If we're a fit, onboarding starts within 24 hours - access, tracking check, and build begin immediately - and campaigns are typically live by day 14. Month-to-month from day one, covered by the 30-day money-back guarantee.

How much should we budget for ad spend?

Foundation works for newer and smaller stores. Growth suits brands actively scaling. Scale handles larger budgets with full creative production. If your spend is too low for the algorithm to learn effectively, we'll tell you on the call rather than waste your money.

What does the money-back guarantee actually cover?

If we don't hit the KPIs we agree on in our kickoff (specific to your account - could be ROAS, CAC, or revenue), you get your management fee back. No legal hoops. Ad spend itself isn't refundable - that's Meta's money, not ours.

How do you handle iOS tracking and attribution?

Conversions API on day one. Server-side tracking. UTM-tagged URLs feeding into a single attribution dashboard so you see Meta's data, Google's data, and your own Shopify backend in one place - not three conflicting versions.

How quickly will we see results?

Early signal in 14-21 days. Reliable ROAS by day 45. Scaling decisions by day 60. Anyone promising day-one returns is lying - Meta needs data to learn, and shortcuts there cost you more in the long run.

What happens on the strategy call?

30 minutes. We look at your current account (or your goals if you're starting from zero), identify the biggest leak, and tell you what we'd do in your first 90 days. If we're a fit, we talk pricing. If not, no hard feelings. No follow-up calls, no pressure, no email sequence.

Let's talk about your ads.

Pick a time that works. We'll be there.

Not ready for a call? Email hello@ncmborz.com or send a message - we reply within one business day.

Book Free Strategy Call