Meta ads accountable
to ROAS, not reach.
Your ad account has one job: profitable customer acquisition at a spend you can scale. We run structured creative testing, full-funnel conversion campaigns, and tracking you can verify against your store's backend - managed by a senior media buyer, not a junior on a checklist.
Built for stores that live
and die by CAC.
"Brand awareness" doesn't pay for inventory. Everything below is built for brands that measure marketing in ROAS, CAC, and contribution margin - and need those numbers to hold as spend scales.
Full-funnel, wired to your backend
Prospecting, retargeting, and dynamic product ads with Pixel and Conversions API configured against your store - so Meta's reported numbers can be checked against real orders, not taken on faith.
Break the spend ceiling
Stuck at the same monthly revenue no matter what you spend? We rebuild creative testing and campaign structure so new budget finds new customers - instead of re-buying the ones you already had.
Proof before scale
Structured creative and offer testing that finds a repeatable CAC before you commit real budget - so you scale a working system, not a lucky week.
Acquisition priced against LTV
When customers come back, first-order CAC is only half the story. We set acquisition targets against LTV and build repeat-purchase behavior into the funnel math from day one.
Rising CAC isn't a Meta problem.
It's a structure problem.
Almost every store that comes to us tells the same story: ROAS was great, then it wasn't, and the only advice was "spend more." Costs creep when the account stops learning - fatigued creative, audiences bought twice, and tracking nobody can verify.
What's draining your budget
- One or two "winning" ads left running until they quietly fatigue
- Creative testing that's really just duplicating ad sets
- Advantage+ trusted blindly, with no structure tested against it
- Pixel-only tracking that lost half its signal to iOS opt-outs
- ROAS read from one dashboard nobody cross-checks
- Prospecting and retargeting bidding on the same people
- Scaling decisions made on three days of data
- Reports about reach and clicks while contribution margin shrinks
What we install instead
- A creative testing cadence - new concepts, hooks, and formats every month, killed or scaled on data
- Campaign structure that separates real prospecting from re-buying existing customers
- Advantage+ used where it wins, overridden where it doesn't
- Conversions API alongside the Pixel, from day one
- UTM discipline so Meta's numbers are checked against your store backend
- Retargeting and dynamic product ads sized to your traffic, not templated
- Scaling rules agreed in advance - thresholds, not vibes
- Reporting on ROAS, CAC, and contribution - the numbers you run the business on
The founders we work with.
Here's what founders say after working with us - unfiltered.
Our old site was clunky and our ads were bleeding cash. Their team stepped in, rebuilt everything, and suddenly shoppers could buy without any fuss. They explain the numbers in plain language and always lay out the next move. First agency that's truly felt like part of our crew.
They built our Shopify store from sketch to polish, and the ads keep bringing in people who actually appreciate the product. Fast, thoughtful, no guessing games. For a brand that sweats the small stuff, having a partner who gets that is a big deal.
NCMborz rebuilt our site, then unleashed focused Meta and Google ads that filled coaching calendars fast. Branding, traffic, engagement, revenue - every dot now connects and we speak to ideal students. They made bold decisions feel easy with calm, data-backed reasoning.
Six systems.
One scalable CAC.
This is the exact build order for every store we take on - Shopify, WooCommerce, or custom. Skip any one of these and the rest stops working.
Pricing, right here.
Three plans, anchored to where your business is right now. Not sure which fits? The strategy call sorts it in five minutes.
Foundation
New to Meta ads, or rebuilding after a bad run. Get tracking, structure, and your first conversion campaigns right before scaling spend.
- Facebook & Instagram ads, fully managed
- Full account analysis + 90-day growth plan
- 3 fresh creatives per month
- Audience & targeting setup for your goal
- Pixel, CAPI + lead/purchase tracking
- Bi-weekly performance reports
- Email + WhatsApp/text support, 24hr response
- No setup fees · No contracts
Growth
Ready to scale spend without watching ROAS collapse. A senior media buyer runs your account - not a junior pressing buttons.
- Senior-managed Meta ads (Facebook & Instagram)
- Full funnel build - prospecting, retargeting & DPA
- 6-8 fresh creatives per month
- Advanced audience, targeting & exclusions
- Pixel, CAPI + blended attribution
- Weekly strategy call
- Dedicated Slack / WhatsApp channel
- Custom performance dashboard
- No setup fees · No contracts
Scale
High-spend stores, multi-product catalogs, and established brands that need senior strategy, deeper creative volume, and daily accountability.
- Meta ads across your full catalog
- Multi-product, multi-region campaign setup
- 10-15 fresh creatives per month
- Advanced attribution & blended ROAS tracking
- Full creative production pipeline
- Twice-weekly strategy calls
- Dedicated senior strategist
- Real-time revenue dashboard
- No setup fees · No contracts
ALL PRICES IN USD · ENTERPRISE & %-OF-SPEND PLANS AVAILABLE ON CALL
NCMborz vs. the alternatives
You've got options. Here's how we stack up against what most store owners try first.
Here's exactly what you get.
No mystery, no "we'll get back to you." Every stage below ends with something delivered to your inbox - same timeline whether you're doing your first campaigns or rebuilding a six-figure account.
Strategy call & access
A 30-minute call to map your store, your margins, your best sellers, and your current results. We send access requests within 24 hours. You don't lift a finger past the intro.
Analysis & build
Full account analysis. Pixel, CAPI, and purchase tracking checked and fixed against your store backend. Campaign structure and audiences built. Creative briefed. You see everything before it goes live.
Launch & first orders
Campaigns go live. We monitor daily, cut what underperforms, and feed clean signal into the algorithm so it learns fast. The first tracked orders start landing.
Optimize & scale
By week three you'll have real CAC data, fresh creative in market, and a clear plan to scale what's working. Weekly calls keep you in the loop without the overwhelm.
We get asked these every week.
We've run Meta ads before and CAC kept climbing. Why would this be different?
Because rising CAC is usually a structure problem, not a platform problem. Fatigued creative left running, prospecting and retargeting buying the same people, tracking nobody verifies. We rebuild the structure first - creative testing cadence, campaign separation, verified attribution - then scaling gets a lot less mysterious.
How do you handle iOS tracking and attribution?
Conversions API (CAPI) from day one, alongside the Pixel. Server-side tracking fills the gaps left by iOS opt-outs. We also use UTM-tagged URLs so you can cross-reference Meta's reported numbers against your Shopify or WooCommerce backend - no more trusting one dashboard blindly.
How much ad spend does an e-commerce brand need?
Enough for the algorithm to learn and for creative tests to reach significance - the exact floor depends on your price point, margins, and market. We'll give you a realistic number for your specific store on the call, and if your budget or margins can't support paid acquisition yet, we'll say so.
Do you make the creative, or do we?
We make it. Static ads, carousels, UGC-style video, and Reels are included in the management fee, built from your product shots, customer reviews, and real purchase language. If you have raw footage or existing assets, we'll use them; if not, we'll brief you on exactly what to shoot.
Who actually runs the account?
A senior media buyer - the same person you speak to on the strategy call. No handoff to a junior team after signup. E-commerce accounts burn money fastest when scaling decisions are made by someone reading a checklist.
Do you use Advantage+ or manual campaign structures?
Both. Advantage+ Shopping wins in plenty of accounts, and we use it where it does - but we test it against structured manual campaigns instead of trusting it blindly. Whichever structure produces the better CAC gets the budget.
Will you judge performance on Meta's dashboard alone?
No. Meta's reported ROAS is a signal, not the scoreboard. We reconcile it against your store's actual orders and revenue using UTMs and backend data, and report on the blended numbers you actually run the business on.
How quickly will we see results?
First tracked orders typically land in 10-14 days, with reliable CAC data by around day 45 and scaling decisions by day 60. Anyone promising profitable scale in week one is guessing - Meta needs data to learn, and shortcuts there cost you more later.
Are we locked into a contract?
No. Everything is month-to-month with no setup fees. We keep clients with results, not contracts - and there's a 30-day money-back guarantee on management fees if we miss the KPIs we agree on at kickoff.
What if we're not the right fit?
We'll tell you on the call. We turn down stores that aren't a fit - usually because the offer isn't validated yet, the margins can't support paid acquisition, or the owner wants a button-presser instead of a partner. Either way, you'll leave the call knowing exactly what to fix next.
What happens on the strategy call?
30 minutes. We look at your account, your creative, and your numbers (or your goals if you're starting from scratch), find the biggest leak, and tell you exactly what we'd do in your first 90 days. If we're a fit, we talk pricing. If not, no hard feelings - no follow-up sequence, no pressure.
Let's scale what's working.
30 minutes. We'll look at your account, your creative, and your numbers - then tell you exactly what we'd do in the first 90 days. Pick a time.