We don't buy clicks.
We buy customers.
Google Ads should be the easiest win you have - people typing exactly what you sell, ready to act. But most accounts bleed budget on broad match, untracked conversions, and a Performance Max black box nobody steers. We restructure your Search, Shopping, and PMax campaigns around real buyer intent, kill the wasted spend, and make every dollar accountable to leads and sales.
Your account isn't broken.
It's just leaking.
Google Ads has the highest intent of any channel - and the most ways to quietly waste money. Every account we review has budget pouring into searches that will never buy. Here's where it's actually going.
What's burning your budget
- Broad match keywords spending on searches that never convert
- No negative keyword list, so you pay for junk and tyre-kickers
- Conversion tracking missing, broken, or double-counting
- Performance Max left as a black box, spending blind
- Clicks sent to a slow, generic page that doesn't match the search
- Bidding strategy on autopilot, optimized for the wrong goal
- Competitors and bots clicking your ads all day
- Reports full of "clicks" and "impressions," never cost-per-lead
- An agency that set it up once and now just coasts
What we install instead
- Tight, buyer-intent keywords - you pay for searches that convert
- A negative keyword list that grows every single week
- Conversion tracking set up right - calls, forms, and sales
- Performance Max steered with the right signals and exclusions
- Landing pages we check (and fix) before sending a single click
- Bidding aligned to leads and revenue, not just clicks
- Click-fraud monitoring and IP exclusions
- Reporting that maps every dollar to leads and revenue
- A strategist optimizing your account every week
The founders we work with.
Here's what founders say after working with us - unfiltered.
NCMborz rebuilt our site, then unleashed focused Meta and Google ads that filled coaching calendars fast. Branding, traffic, engagement, revenue - every dot now connects and we speak to ideal students. They made bold decisions feel easy with calm, data-backed reasoning.
Our old site was clunky and our ads were bleeding cash. Their team stepped in, rebuilt everything, and suddenly shoppers could buy without any fuss. They explain the numbers in plain language and always lay out the next move. First agency that's truly felt like part of our crew.
They built our Shopify store from sketch to polish, and the ads keep bringing in people who actually appreciate the product. Fast, thoughtful, no guessing games. For a brand that sweats the small stuff, having a partner who gets that is a big deal.
Six systems.
One profitable account.
This is the exact build order for every Google Ads account we take on. Skip any one of these and you're paying Google for clicks that never turn into customers.
Pricing, right here.
Three plans, anchored to your spend and how competitive your market is. Not sure which fits? The strategy call sorts it in five minutes.
Foundation
New to Google Ads, or rebuilding after a bad agency. Get your keywords, tracking, and Search campaigns right before scaling spend.
- Full account analysis + keyword plan
- Search campaign restructure
- Conversion tracking setup (calls + forms)
- Negative keyword build-out
- Landing page recommendations
- Bi-weekly optimization & reports
- Email + WhatsApp/text support, 24hr response
- No setup fees · No contracts
Growth
Ready to fill the pipeline and outbid local competitors. A senior operator runs Search, Shopping, and PMax - not a junior pressing buttons.
- Search + Shopping + Performance Max
- Full conversion & offline tracking
- Daily optimization & bid management
- Weekly negative & search-term review
- Ad copy & asset testing
- Click-fraud monitoring
- Weekly strategy call
- Custom lead & ROAS dashboard
- No setup fees · No contracts
Scale
Large budgets, full product feeds, or multiple regions that need feed management, advanced PMax, and a senior strategist accountable for ROAS.
- Everything in Growth
- Shopping feed management & optimization
- Advanced Performance Max & asset groups
- YouTube & remarketing campaigns
- Multi-region / multi-account structure
- Dedicated senior strategist
- Twice-weekly strategy calls
- Real-time ROAS reporting dashboard
- No setup fees · No contracts
ALL PRICES IN USD · CUSTOM & %-OF-SPEND PLANS AVAILABLE ON CALL
NCMborz vs. the alternatives
You've got options. Here's how we stack up against what most owners try first.
Here's exactly what you get.
No mystery, no "we'll get back to you." Every stage below ends with something delivered to your inbox.
Strategy call & access
A 30-minute call to map your business, your margins, your best-selling services, and your current results. We send access requests within 24 hours. You don't lift a finger past the intro.
Analysis & rebuild
Full account analysis. Conversion tracking checked and fixed. Wasted spend cut, negatives added, and Search, Shopping, and PMax restructured around buyer intent. You see everything before it goes live.
Launch & first leads
Rebuilt campaigns go live. We monitor daily, prune search terms, and feed clean conversion signal into the algorithm so it learns fast. Because Google intent is high, the first leads often land quickly.
Optimize & scale
By week three you'll have real cost-per-lead data, tested ad copy, and a clear plan to scale what's working. Regular calls keep you in the loop without the overwhelm.
We get asked these every week.
We've run Google Ads before and just got expensive clicks. Why is this different?
Because clicks were never the goal - leads are. Most accounts waste money on broad match, missing negatives, and broken conversion tracking, so Google optimizes toward the wrong thing. We restructure around the searches your buyers actually make, fix tracking so the algorithm chases real leads, and prune wasted spend every week. Better inputs, lower cost-per-lead, fewer tyre-kickers.
How much should we budget for ad spend?
It depends on your market and what a customer is worth to you - some niches need more just to compete on cost-per-click. We'll give you a realistic number for your market on the call, and if your budget's too low to gather the data Google needs, we'll tell you straight rather than waste it. Your management fee and your ad spend are always separate; the spend goes to Google, not us.
Search, Shopping, or Performance Max - which do we need?
Depends on what you sell. Search is the backbone for most lead-gen and service businesses - catching people typing exactly what you offer. Shopping and Performance Max shine for e-commerce with a product feed. Most accounts use a mix, with PMax steered carefully rather than left to spend on autopilot. We'll map the right blend for your business on the call.
Do you make the landing pages and ads?
We write and test the ads - that's included. For landing pages, we'll review what you have and tell you exactly what's costing you conversions; if you need pages built or rebuilt, we do that too (it's part of our web design work). A great click on a weak page is wasted money, so we won't ignore the page behind the ad.
What's the deal with Performance Max?
PMax can work brilliantly or burn cash, depending on how it's set up. Left as a black box it'll happily spend on cheap, low-intent placements and claim the credit. We steer it with the right conversion signals, audience inputs, asset groups, and exclusions - and we watch where the spend actually goes, instead of trusting the dashboard's rosy summary.
How fast will we see leads?
Faster than most channels. Because Google intent is high, leads often start landing within the first 7-10 days of relaunch, with reliable cost-per-lead by around day 30 and scaling decisions by day 60. We still give the algorithm a little data to learn - shortcuts there cost you more in the long run.
Should we run Google or Meta?
Different jobs. Google catches people actively searching for what you sell - high intent, ready to act. Meta creates demand by putting you in front of people who weren't looking yet. Many businesses do best running both, with Google capturing the searches and Meta filling the top of the funnel. On the call we'll tell you which to start with for your goals and budget.
What does the money-back guarantee actually cover?
If we miss the KPIs we agree on at kickoff - usually cost-per-lead and lead volume - you get your management fee back. No legal hoops. Ad spend itself isn't refundable; that money goes to Google, not us.
Do we keep control of our account?
Always. We work inside your own Google Ads account, never a locked agency one. You keep full ownership of the account, the data, the conversion history, and the campaigns - if we ever part ways, you walk away with everything intact.
What happens on the strategy call?
30 minutes. We look at your current account (or your goals if you're starting from scratch), find the biggest leak, and tell you exactly what we'd do in your first 90 days. If we're a fit, we talk pricing. If not, no hard feelings - no follow-up sequence, no pressure.
Let's catch the people already searching for you.
Pick a time that works. We'll be there.