Google Ads accountable
to leads, not clicks.

Because clicks were never the goal - leads are. Most accounts waste money on broad match, missing negatives, and broken conversion tracking, so Google optimizes toward the wrong thing. We restructure around the searches your buyers actually make, fix tracking so the algorithm chases real leads, and prune wasted spend every week. Better inputs, lower cost-per-lead, fewer tyre-kickers.

It depends on your market and what a customer is worth to you - some niches need more just to compete on cost-per-click. We'll give you a realistic number for your market on the call, and if your budget's too low to gather the data Google needs, we'll tell you straight rather than waste it. Your management fee and your ad spend are always separate; the spend goes to Google, not us.

Depends on what you sell. Search is the backbone for most lead-gen and service businesses - catching people typing exactly what you offer. Shopping and Performance Max shine for e-commerce with a product feed. Most accounts use a mix, with PMax steered carefully rather than left to spend on autopilot. We'll map the right blend for your business on the call.

We write and test the ads - that's included. For landing pages, we'll audit what you have and tell you exactly what's costing you conversions; if you need pages built or rebuilt, we do that too (it's part of our web design work). A great click on a weak page is wasted money, so we won't ignore the page behind the ad.

PMax can work brilliantly or burn cash, depending on how it's set up. Left as a black box it'll happily spend on cheap, low-intent placements and claim the credit. We steer it with the right conversion signals, audience inputs, asset groups, and exclusions - and we watch where the spend actually goes, instead of trusting the dashboard's rosy summary.

Faster than most channels. Because Google intent is high, leads often start landing within the first 7-10 days of relaunch, with reliable cost-per-lead by around day 30 and scaling decisions by day 60. We still give the algorithm a little data to learn - shortcuts there cost you more in the long run.

Different jobs. Google catches people actively searching for what you sell - high intent, ready to act. Meta creates demand by putting you in front of people who weren't looking yet. Many businesses do best running both, with Google capturing the searches and Meta filling the top of the funnel. On the call we'll tell you which to start with for your goals and budget.

If we miss the KPIs we agree on at kickoff - usually cost-per-lead and lead volume - you get your management fee back. No legal hoops. Ad spend itself isn't refundable; that money goes to Google, not us.

Always. We work inside your own Google Ads account, never a locked agency one. You keep full ownership of the account, the data, the conversion history, and the campaigns - if we ever part ways, you walk away with everything intact.

30 minutes. We look at your current account (or your goals if you're starting from scratch), find the biggest leak, and tell you exactly what we'd do in your first 90 days. If we're a fit, we talk pricing. If not, no hard feelings - no follow-up sequence, no pressure.