Marketing that earns its keep.
No fluff, no recycled listicles. Practical playbooks on generative engine optimization, paid ads, SEO and growth - written by the senior team that does the work, not a content mill.
How to get your business recommended by AI search
Your buyers are asking ChatGPT, Perplexity and Gemini who to hire. Here is the five-step checklist we use to make the answer your name - from auditing visibility to fixing schema, earning citations and tracking results.
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AI & AUTOMATIONAI drafts. People decide.How we use AI to run client marketing, and where we don't
Where AI does the work, who checks it, and five questions to ask any agency that says it uses AI.
Read moreHow fast should coaches follow up a lead? Within minutes
How fast to reply, what to send in the first six emails, and where AI should and shouldn't write them.
Read moreGoogle Ads clicks but no discovery calls? Start with the search terms
The coach-specific searches to block, then the page, the booking step and the tracking, in order.
Read moreFacebook ads Learning limited or not spending? The fixes, in order
What each status means, Meta's own causes, and what to change first, from budget to edits.
Read moreGoogle Ads clicks not converting? Check tracking first
Tracking, search terms, networks, location, auto-applied changes and the page, in order.
Read moreIs SEO worth it for a small business? An honest answer
What the data says, when SEO pays and when it doesn't, what it costs, and how to judge it.
Read moreHow much does a coaching website cost? 2026 prices
Platform prices, freelancer and agency builds, running costs, and when a custom build is worth it.
Read moreHow much does a sales funnel cost for coaches?
Funnel builder and tool prices, build ranges, and what each part of the funnel does.
Read moreHow much does an AI marketing agency cost? Setup, retainers and tools
Setup fees, retainers, the tools you pay for yourself, what a fair quote includes, and the red flags.
Read moreMeta ads getting clicks but no sales? Find where the buyers drop out
Click quality, tracking, the landing page or the offer: a diagnosis in order, with the numbers that point to each.
Read moreHow to track bookings from Facebook ads when another system takes the booking
Why bookings go missing, what Mindbody, Acuity and Calendly actually send, the four fixes, and how to test them.
Read moreMeta Pixel not tracking Shopify purchases? Find the cause, then fix it
Missing, doubled or wrong-value Purchase events on Shopify: the six causes, the step-by-step fix, and the checks.
Read moreLink clicks vs sales objective: which one finds buyers?
What each objective and performance goal tells Meta to find, what Sales needs first, and why cheap clicks cost more.
Read moreCan you run Facebook ads without a website?
The no-website routes compared, what Meta optimizes each for, what you give up, and when a page is worth it.
Read moreHow much does Google Ads management cost in 2026?
Market rates by provider, the four pricing models, the costs not on the rate card, and how the fee moves your break-even.
Read moreFlat fee vs percentage of ad spend: which is fairer?
How each agency pricing model works, what each costs at three budgets, and when a percentage is fair.
Read moreFacebook ads agency vs freelancer: what each really costs
Real 2026 costs for a freelancer, an agency and an in-house hire, who each suits, and the risks nobody quotes.
Read moreHow to switch Facebook ads agency without losing your data
Who owns the ad account, Pixel and Page, what to export first, and a handover that keeps the ads running.
Read moreThe Facebook ads audit checklist
35 checks across ownership, tracking, structure, audiences, creative, budget and reporting, with what good looks like.
Read moreHow much does a landing page cost in 2026?
Prices by route in $ and £, what drives them, the costs after launch, and what a page for paid ads needs.
Read moreMeta Conversions API setup: pick the right route, then check it
The four setup routes compared, event_id deduplication, and the Events Manager checks that show it's working.
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PRICINGWhat agencies really charge.How much does a digital marketing agency cost for a small business?
2026 prices for ads, SEO, social and websites, the pricing models, and the costs that aren't in the quote.
Read moreCost per booked call: what high-ticket coaches should expect
Benchmarks, a calculator for your own ceiling, and how to lower cost per client.
Read moreFacebook lead ads vs a landing page: which brings better leads?
How instant forms and landing pages differ, when each wins, and how to test them on cost per customer.
Read more7 signs your ads agency is wasting your budget
Vanity reports, accounts nobody touches, and a 30-minute check you can run on your own account.
Read moreFacebook ads for small business: the 2026 guide
Setup, objectives, targeting, creative, budget and measurement, with a link to the detail on each.
Read moreHow much should a small business spend on Facebook ads?
Work backwards from the customers you want, with 2026 cost-per-lead data and a calculator.
Read more12 questions to ask before you hire a Facebook ads agency
Who runs your account, who owns your data, and what the report should show, with the red flags.
Read moreFacebook ads not getting leads? Nine checks before you change anything
Nine checks in order, from leads stuck in Meta to the wrong objective, before you rewrite a single ad.
Read moreAre Facebook ads worth it for a small business?
A two-minute test with your own numbers, 2026 cost-per-lead benchmarks, and when to spend elsewhere.
Read moreHow much does Facebook ads management cost in 2026?
Market prices by provider, the five pricing models, the hidden costs, and how a fee changes your break-even ROAS.
Read moreWhy is my ROAS dropping when nothing changed?
Seven reasons return falls with no edits to the account, and a 20-minute way to find yours.
Read moreHow to stop fake and unqualified bookings from Google Ads
Where bad bookings come from, and the five fixes that shut each source off.
Read moreQualification questions to ask before a high-ticket discovery call
Six questions, in order, with wording that keeps buyers and filters browsers.
Read moreWhy discovery calls no-show, and how to cut it
The five causes of no-shows, and the seven fixes that bring people to the call.
Read moreGoogle Ads or Meta ads first, for coaches?
Which channel to start with, how they differ, and the mistakes that sink both.
Read moreWhat a coaching funnel needs besides ads
The seven parts that turn clicks into clients, with examples from a live coaching build.
Read moreWhy Facebook ROAS drops when you increase budget
The five real reasons return falls when you scale, and how to raise spend without undoing a winning campaign.
Read moreWhat is a good ROAS for Facebook ads?
Work out your break-even and target ROAS in two minutes, with real numbers from two UK accounts.
Read moreHow to get your business recommended by AI search
A practical five-step GEO checklist to get cited by ChatGPT, Perplexity, Gemini and Google AI Mode.
Read moreThe Facebook ads health check every local business should run
A simple 7-point framework to find the leaks in your lead-gen campaigns before you spend another dollar.
Read moreSearch vs Performance Max: where your budget actually belongs
When to trust Google's automation, when to keep control, and how to read the results honestly.
Read moreSEO foundations that still move the needle in 2026
The handful of technical and content fundamentals that compound, minus the outdated tactics.
Read moreSchema markup for AI visibility: a plain-English guide
What structured data actually does, which types matter for GEO, and how to get it right.
Read moreCreative testing for e-commerce without burning budget
A structured way to find winning ad creative faster, with less guesswork and lower spend.
Read moreRather just talk it through?
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