Meta & Facebook Ads - Local, Service, Lead Gen & Online Sales | NCMborz
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META & FACEBOOK ADS LOCAL · SERVICE · LEAD GEN · ONLINE SALES

One platform.
Every business goal.

Whether you need the phone ringing, the calendar full, more qualified leads, or more online orders - Meta and Instagram run on one auction but every goal needs a different playbook. We build the right one for your business and make every dollar accountable to what actually matters. Not likes.

30 min · No pressure, no pitch - just a straight look at why your ads aren't bringing people in
Month-to-month, no contracts 30-day money-back guarantee You keep full ownership of your ad account Revenue and lead tracking from day one
Trusted by founders across local, service, and e-commerce businesses
Saurabh Mittal Subhav Kalra Vineeta Khanna Sangeeta Relan Sajat Jain Divya Dewan Palash Dixit
★★★★★ 4.9 / 5 from clients

Four goals.
One platform.

Facebook and Instagram run the same auction for everyone - but a clinic chasing bookings, a consultant generating leads, and a Shopify store chasing ROAS need completely different strategies. Tell us which one you are.

Local Businesses

Calls, bookings & walk-ins

Clinics, salons, gyms, restaurants, trades, real estate - anyone who wins when the phone rings or the door opens. Tight radius targeting, call tracking, and creative built for local buyers.

Service Businesses

Qualified leads for your pipeline

Consultants, agencies, coaches, law firms, B2B services - businesses that win new clients through conversations. We generate pre-qualified enquiries, not junk contact form submissions.

Lead Generation

Volume and pipeline for online businesses

SaaS, online courses, membership sites, financial services - any business that measures success in signups, trials, demos, or booked calls. We build funnels that attract the right people and discard the wrong ones.

Online Sales

ROAS and revenue for e-commerce

DTC brands, Shopify and WooCommerce stores, online retailers - brands that measure success in ROAS, CAC, and contribution margin. Full-funnel creative, Conversions API, and blended attribution from day one.

Your ads aren't broken.
Your system is.

Every founder we talk to says the same thing: "the ads used to work." Then costs crept up, leads got worse, and the agency just asked for more budget. Here's what's actually happening underneath - whether you're chasing calls, leads, or online sales.

What's draining your budget

  • One broad campaign trying to do five jobs at once
  • Creative written by people who've never spoken to your actual customer
  • Optimized for clicks and likes - not calls or bookings
  • No proper tracking - can't tell a real lead from junk, or a sale from a bounce
  • A landing page or funnel that doesn't match the ad they tapped
  • Pixel and Conversions API half-set-up (or worse, double-firing)
  • Reports full of "reach" and "impressions" that never tie to revenue
  • An agency that goes quiet the week the leads dip

What we install instead

  • Targeting built around your real buyers - local radius, high-LTV lookalikes, or intent audiences
  • Creative built from real customer language, reviews, and what actually converts
  • Every campaign optimized to your goal - calls, leads, bookings, or purchases
  • Call, form, and purchase tracking so every lead and sale is counted and costed
  • Landing pages and profiles we check and fix before launch
  • Pixel, CAPI, and conversion tracking set up right on day one
  • Reporting that maps every dollar to leads and booked customers
  • A strategist who calls you before you have to call them

The founders we work with.

We don't write our own reviews. Here's what founders say after working with us - unfiltered.

"
★★★★★
Our old site was clunky and our ads were bleeding cash. Their team stepped in, rebuilt everything, and suddenly shoppers could buy without any fuss. They explain the numbers in plain language and always lay out the next move. First agency that's truly felt like part of our crew.
Saurabh Mittal
Saurabh Mittal
Founder · DTC Gifting Brand
"
★★★★★
NCMborz rebuilt our site, then unleashed focused Meta and Google ads that filled coaching calendars fast. Branding, traffic, engagement, revenue - every dot now connects and we speak to ideal students. They made bold decisions feel easy with calm, data-backed reasoning.
Vineeta Khanna
Vineeta Khanna
Founder · Orator Academy
"
★★★★★
They built our Shopify store from sketch to polish, and the ads keep bringing in people who actually appreciate the product. Fast, thoughtful, no guessing games. For a brand that sweats the small stuff, having a partner who gets that is a big deal.
Subhav Kalra
Subhav Kalra
Founder · Premium Bedding Brand
Standard On Every Account We Take On
THE BUILD
6 systems
built before we spend a dollar
TIME TO FIRST RESULTS
10-14 days
leads, bookings, or sales from kickoff
SETUP FEES
$0
no setup, no lock-in contracts
MONEY-BACK GUARANTEE
30-day
on management fees

Six systems.
One profitable account.

This is the exact build order for every account we take on - local, service, lead gen, or ecommerce. Skip any one of these and the rest stops working.

01 / 06
Account Audit & Growth Strategy
We map your last 90 days of spend against the results it actually produced and show you exactly where budget is leaking - wrong audiences, broken tracking, weak funnel - before we touch a single campaign.
Week 1
02 / 06
Audience & Targeting Architecture
Tight radius targeting for local, high-LTV lookalikes and intent audiences for lead gen, Advantage+ and CRM custom audiences for e-commerce. Every approach built for your goal - not copied from a template.
Week 1-2
03 / 06
Ad Creative Strategy & Production
Hook-problem-offer-CTA framework built from real customer language. Static ads, carousels, UGC-style video, and Reels - tested systematically against your audience, not based on what's trending this week.
Ongoing
04 / 06
Funnel & Conversion Architecture
For lead gen: click-to-call, instant forms, and booking links wired to your calendar. For e-commerce: full-funnel with cold prospecting, retargeting, and dynamic product ads. Built to convert, not just click.
Week 2
05 / 06
Pixel, CAPI & Conversion Tracking
Meta Pixel and Conversions API configured correctly from day one. Call tracking, form tracking, purchase events - no double-firing, no missing conversions. You see what each lead or sale actually costs.
Week 1
06 / 06
Ongoing Management & Scaling
Daily monitoring, fresh creative when ads fatigue, new audience and offer tests, budget shifted toward what's working. Weekly strategy calls on your calendar - we call you, you don't chase us.
Always-on

Pricing, right here.

Three plans, anchored to where your business is right now. Not sure which fits? The strategy call sorts it in five minutes.

Starter

Foundation

For new accounts & single locations
$750
/ Month · Month-to-month
30-Day Money-Back Guarantee

New to paid ads, or rebuilding after a bad agency. Get your targeting, tracking, and first campaigns right before scaling spend.

  • Facebook & Instagram ads, fully managed
  • Full account audit + 90-day growth plan
  • 3 fresh creatives per month
  • Audience & targeting setup for your goal
  • Pixel, CAPI + lead/purchase tracking
  • Bi-weekly performance reports
  • Email + WhatsApp/text support, 24hr response
  • No setup fees · No contracts
Scale

Scale

For multi-location, high-spend & DTC brands
$4,000
/ Month · Month-to-month
60-Day Money-Back Guarantee

Multi-location businesses, high-spend DTC brands, or established lead gen operations that need senior strategy and daily accountability.

  • Facebook & Instagram ads - all locations or products
  • Multi-product, multi-region or per-location setup
  • 10-15 fresh creatives per month
  • Advanced attribution & blended ROAS tracking
  • Full creative production pipeline
  • Twice-weekly strategy calls
  • Dedicated senior strategist
  • Real-time revenue dashboard
  • No setup fees · No contracts

ALL PRICES IN USD · ENTERPRISE & %-OF-SPEND PLANS AVAILABLE ON CALL

Two Ways To Start

Pick the on-ramp that fits.

Some owners want proof we know local before paying a retainer. Others want to skip ahead and start getting leads. Both work.

Option A · Try us first

Paid Audit & 90-Day Local Plan

$497one-time

A two-week deep audit of your Facebook & Instagram account. You get a written 90-day plan with specific fixes, ranked by how many leads they'll add. Yours to keep - even if you walk.

  • Full account, tracking & targeting audit
  • Written 90-day local growth plan
  • 60-minute walkthrough call
  • 100% credited toward month 1 if you sign on
Option B · Ready to start

Direct Sign-On - Skip the Audit

From $750/ month

Done your homework? Skip the paid audit and go straight to a monthly plan. You're still covered by the 30-day money-back guarantee - if we don't deliver, you don't pay.

  • No paid audit required
  • Onboarding starts within 24 hours
  • Campaigns live by day 14
  • 30-day money-back guarantee

NCMborz vs. the alternatives

You've got options. Here's how we stack up against what most local owners try first.

DIY / Boost Posts
NCMborz
Traditional Agency
Monthly cost
Your time + wasted spend
$750-$4K
$2K-$8K + setup
Time to first results
Hit or miss
10-14 days
4-6 weeks
Strategy for your goal
One-size-fits-all
Built around your specific goal
Generic playbook, usually
Tracks leads & revenue
No
Yes - calls, leads, purchases
Clicks only, usually
Creative included
No
Yes, every month
Often extra
Contract length
Month-to-month
6-12 months
Performance guarantee
No
30-60 days money-back
Rarely

Here's exactly what you get.

No mystery, no "we'll get back to you." Every stage below ends with something delivered to your inbox - same timeline whether you're a local business, service company, or online store.

Day 0-1

Strategy call & access

A 30-minute call to map your business, your service area, your best-selling services, and your current results. We send access requests within 24 hours. You don't lift a finger past the intro.

- You receive: Call recap + onboarding checklist
Day 2-7

Audit & build

Full account audit. Pixel, CAPI, and call/form tracking checked and fixed. Local targeting and new campaigns built. Creative briefed. You see everything before it goes live.

- You receive: Written audit + 90-day growth plan
Day 8-14

Launch & first leads

Campaigns go live. We monitor daily, cut what underperforms, and feed clean signal into the algorithm so it learns fast. The first calls and form fills start landing.

- You receive: First creative batch + live lead dashboard
Day 15-30

Optimize & scale

By week three you'll have real cost-per-lead data, fresh creative in market, and a clear plan to scale what's working. Weekly calls keep you in the loop without the overwhelm.

- You receive: 30-day lead report + scaling plan

We get asked these every week.

We've tried Meta ads before and wasted money. Why would this be different?

Because we don't start by running ads. We start by auditing the system - targeting, tracking, funnel, and offer. Most failed Meta accounts aren't a media-buying problem; they're a strategy problem. We fix the strategy first - then media buying gets easy.

What if we're not the right fit?

We'll tell you on the call. We turn down work that isn't a fit - usually because the service area is too small for ads to work, there's no system in place to handle the leads, or the owner wants a button-presser instead of a partner. Either way, you'll leave the call knowing exactly what to fix next.

Do you make the ads, or do we?

We make them. Static ads, carousels, short-form video, and Reels are all included in the management fee. We'll use photos and clips of your actual business, team, and space - local customers respond to real, not stock. If you have footage, even better; if you don't, we'll tell you exactly what to film in ten minutes on your phone.

Does this work for my type of business?

Yes. We've run campaigns for local businesses (dentists, gyms, salons, clinics, trades), service companies (consultants, law firms, coaches, agencies), lead generation (SaaS, financial services, online education), and e-commerce (DTC brands, Shopify and WooCommerce stores). The platform is the same - the playbook is completely different for each. The strategy call is where we map yours.

What happens to leads or orders after the ad - who handles fulfilment?

We get you in front of the right people and build the funnel that converts them. For lead gen, we set up click-to-call, instant lead forms, and booking links so leads land somewhere you can act on fast. For e-commerce, we wire the full Shopify or WooCommerce funnel. What happens after the click is yours - we'll advise, but you and your team close and fulfil.

How much should we budget for ad spend?

It depends on your goal and market. Local campaigns often start lower than e-commerce. Lead gen for competitive niches needs more room than a niche service business. What matters most is that the budget is large enough for the algorithm to learn. We'll give you a realistic spend floor for your specific situation on the call - and if your budget's too low to work, we'll say so.

What does the money-back guarantee actually cover?

If we miss the KPIs we agree on at kickoff - usually cost per lead and the number of calls or bookings - you get your management fee back. No legal hoops, no clawback on the audit credit. Ad spend itself isn't refundable; that money goes to Meta, not us.

For local businesses: will the leads actually be in my area?

Yes. We target a radius around your location (or each location) down to neighborhoods and postal codes, and exclude areas you don't serve. You're not paying for clicks from three counties over.

For e-commerce: how do you handle iOS tracking and attribution?

Conversions API (CAPI) from day one, alongside the Pixel. Server-side tracking fills the gaps left by iOS opt-outs. We also use UTM-tagged URLs so you can cross-reference Meta's reported numbers against your Shopify backend - no more trusting one dashboard blindly.

How quickly will we see results?

First leads typically land in 10-14 days, with reliable cost-per-lead by around day 45 and scaling decisions by day 60. Anyone promising leads on day one is guessing - Meta needs a little data to learn, and shortcuts there cost you more in the long run.

What happens on the strategy call?

30 minutes. We look at your current account (or your goals if you're starting from scratch), find the biggest leak, and tell you exactly what we'd do in your first 90 days. If we're a fit, we talk pricing. If not, no hard feelings - no follow-up sequence, no pressure.

Let's build your playbook.

30 minutes. We'll look at your account, your goal, and tell you exactly what we'd do in the first 90 days. Pick a time.

We'll email within one business day to confirm your call. No spam, no obligation.

Book a Free Strategy Call