Quick to launch.
Built to scale.

Usually not, or not mainly. In most stores we audit, the largest share of page weight comes from apps injecting scripts on every page - including apps installed for a trial two years ago and never removed. We measure what each one costs before recommending anything, because removing four unused apps often does more than any amount of theme optimization, and it lowers your monthly bill at the same time.

A good premium theme is the right answer more often than agencies like to admit, particularly for a first store. Custom becomes worth it when you have genuinely unusual merchandising, a complex product configurator, or performance requirements a general-purpose theme cannot meet. We will tell you honestly which side of that line you are on, including when the answer means less work for us.

Yes, and the part that matters most is the least visible: URL mapping and redirects. Products, customers and orders all move reliably with the right tooling. Rankings do not, unless every old URL has a deliberate destination. We plan redirects before anything moves and rehearse the migration on staging first.

Not if the migration is planned properly, though expect a short period of volatility while search engines process the change. The losses people describe after a replatform are almost always redirect failures - old URLs returning 404s, or everything redirected to the homepage, which passes almost nothing. Mapping every URL to its closest equivalent is unglamorous and it is the whole game.

There is no clean number - one badly built app can cost more than six well-built ones. The question is whether each app earns its place in both subscription cost and page weight. We audit them on those two axes, and the total monthly subscription bill is frequently a bigger surprise to founders than the speed finding.

Only if you need what it actually adds - checkout extensibility, higher API limits, scripts, or the volume where the fee becomes cheaper than transaction rates. Plenty of stores on Plus would be equally well served on Shopify at a fraction of the cost. We will do that arithmetic with you rather than assume the upgrade.

A straightforward build on a clean foundation is typically two to four weeks. A migration with a large catalogue and redirect mapping runs four to eight. A rescue depends entirely on what the audit finds - sometimes the highest-value work is a week of removals rather than a rebuild at all.

Both. Some clients want a build and a handover, which is a legitimate outcome and we document accordingly. Others keep us on for ongoing conversion, speed and feature work. Project work is quoted separately from retainers so the two never blur into each other.

That is a design goal rather than an afterthought. Content goes into metafields and Online Store 2.0 sections so copy, imagery and layout can be changed by whoever runs your store. If you need a developer to change a headline, the build was done badly.

We do, and there is a real advantage in the build and the acquisition being handled by people who talk to each other - tracking gets installed correctly the first time, and page speed is treated as a paid media cost rather than a developer preference. But you can hire us for the build alone, and plenty do.

That is fine and often the right setup. We work alongside in-house developers regularly - most commonly on the audit and the plan, which the internal team then implements. We will say plainly when your existing developer is the better person for a piece of work.

We will tell you on the call. We turn down work that is not a fit - usually because a premium theme and a weekend would genuinely get you there, or because the budget cannot support the scope described. Either way you will leave the call knowing what to do next, including when that is nothing.

30 minutes. We look at your store, your app stack and what is actually costing you speed and sales, then tell you exactly what we would do and roughly what it would cost. If we are a fit, we scope it. If not, no hard feelings - no follow-up sequence, no pressure.