Dental website design company
Patients choose a dentist
on their phone.
Someone with a broken tooth, a family new to the area and a patient weighing up implants all visit your website before they call. They want to know what you do, whether you take new patients, roughly what it costs and how to book. We design dental websites that answer those questions on a phone, in the order patients ask them, with the practice information your regulator expects.
What does a new patient
need to see?
Emergency, routine and high-value visits behave differently. Someone in pain wants a phone number and today's availability. Someone considering implants or aligners reads for days and compares practices. A dental site has to serve both without making either wait.
One page per treatment
Implants, aligners, emergency appointments, hygiene and new patient exams each get a page explaining what happens, who does it, how long it takes and, if you publish fees, what it costs.
From page to appointment
Online booking where your practice software allows it, or a short appointment request that reaches the front desk fast. Tap-to-call on every page for patients who would rather ring.
What the regulator expects
In the UK, the GDC's guidance lists what a practice website must show, from GDC numbers to the complaints procedure. In the US, your state dental board sets the advertising rules. Both go into the plan on day one.
Forms that ask the right amount
Enquiry forms that ask for a name, contact details and the reason for the visit, not a medical history, and tracking kept off anything behind a patient login.
Your website looks fine.
It just doesn't book patients.
Most practice owners we talk to describe the same site: decent photos, a list of services, a phone number in the footer, and a front desk that can't say how many new patients it produced. The cause is usually structure, not looks. Here's what's usually happening, and what a dental site built for bookings does instead.
What loses the new patient
- One services page with every treatment squeezed into a paragraph
- No clear answer to whether the practice is taking new patients
- A phone number that can't be tapped, or only appears in the footer
- Booking that jumps to a third-party page that looks nothing like yours
- UK pages missing GDC numbers, the complaints procedure or the date the site was last updated
- The word specialist used for dentists who aren't on a GDC specialist list
- Contact forms that invite patients to describe their medical history
- No way to tell which enquiries came from the website at all
What we build instead
- A page for each treatment you want more of, written for patients rather than dentists
- New patient availability stated plainly, near the top
- Tap-to-call and a booking button on every page
- Booking or appointment requests that keep the patient on your site where your software allows
- The practice information the GDC lists for UK websites, or your state board's requirements in the US
- Titles and qualifications checked before anything goes live
- Forms that collect only what the front desk needs to call back
- Calls, forms and booking requests tracked from launch
The founders we work with.
Here's what founders say after working with us - unfiltered.
NCMborz rebuilt our site, then unleashed focused Meta and Google ads that filled coaching calendars fast. Branding, traffic, engagement, revenue - every dot now connects and we speak to ideal students. They made bold decisions feel easy with calm, data-backed reasoning.
Our old site was clunky and our ads were bleeding cash. Their team stepped in, rebuilt everything, and suddenly shoppers could buy without any fuss. They explain the numbers in plain language and always lay out the next move. First agency that's truly felt like part of our crew.
They built our Shopify store from sketch to polish, and the ads keep bringing in people who actually appreciate the product. Fast, thoughtful, no guessing games. For a brand that sweats the small stuff, having a partner who gets that is a big deal.
Six systems.
One site that books patients.
This is the order we build every dental site in. The treatment list and the regulator checklist come first, because everything else is built around them.
Pricing, scoped to you.
Priced on the practice. A single-surgery site with a handful of treatment pages and a group with several locations need different page counts and booking setups, so the fixed price comes after the call.
- Fixed project price, agreed in writing before we start
- 50% to begin, balance on delivery
- Scoped to your treatments, locations and booking setup
- You own the site, the content and the accounts
ALL PRICES IN USD · MAINTENANCE PLANS FROM $450/MO
NCMborz vs. the alternatives
Most practices weigh these three routes. Here's how they compare on what matters to a new patient.
Here's exactly what you get.
Every stage ends with something you can see, and you review the site on your own phone long before patients do.
Strategy call
A 30-minute call on the treatments you want more of, your booking system and your regulator. Access to the current site and analytics requested straight after.
Plan & checklist
Current site checked on a phone, existing rankings listed so nothing is lost, and the regulator checklist agreed.
Build on staging
Treatment pages written and built on a private staging link, and reviewed by your clinicians for accuracy.
Go live & verify
Redirects checked, booking and forms tested with real enquiries, tracking confirmed, and the team shown how to edit.
What we have written on site costs and search.
How Much Does a Website Cost in 2026?
What a website costs in 2026: builder plans, designer and agency rates, store platform fees, the costs after launch, and how to compare quotes.
Read it →Is SEO Worth It for a Small Business in 2026?
Is SEO worth it for a small business? What the data says, when it pays and when it doesn't, what it costs, and how to tell if it's working.
Read it →We get asked these every week.
Have you built websites for dental practices before?
Not as published work: none of our case studies is a dental practice, and we won't show dental results here that we can't back up. The method on this page is what you would get, and the strategy call is where you can test it.
What does a UK dental practice website have to show?
The GDC's guidance on advertising lists it: the practice name and address, contact details including an email and phone number, the GDC's contact details or a link to its website, the complaints procedure and who to contact if a patient is unhappy with the response, and the date the site was last updated. Each dental professional named as providing care needs their qualification, the country it's from and their GDC number.
Can we call our dentists specialists on the website?
In the UK, only dentists on a GDC specialist list can be called specialists, and titles that suggest specialist status, such as orthodontist, are out for everyone else. In the US, check your state dental board's rules before using the word.
Can patients book online through the website?
Yes, where your practice software offers online booking we connect it to the site. Where it doesn't, a short appointment request goes straight to the front desk, and the phone number is one tap away on every page.
Should we publish our fees?
If you're comfortable doing so, yes: patients look for them, especially for implants and aligners. A starting price or a range works when every case differs. In the UK, publicity also has to make clear whether treatment is NHS, mixed or private.
Does HIPAA affect a dental website?
Forms and tracking are where it matters. A federal court struck down part of HHS's guidance on tracking public pages in 2024, but tracking behind a patient login is still covered, and Google says its analytics tags don't belong on authenticated pages. We keep forms to the minimum and tracking off anything patient-specific. Your compliance adviser has the final word.
Does a CQC rating need to go on our website?
Not for most practices: the CQC doesn't give ratings to primary dental services. Registered providers can still use the CQC's Regulated by graphics if they want to show it.
Will a new website hurt our Google rankings?
Not if old URLs are redirected properly. We list what currently ranks before we start, keep sound URLs as they are, and redirect the rest to their new pages, which is what Google's site-move guidance asks for.
How much does a dental website cost?
A dental site with us starts at $1,200, and most of our projects fall between $1,200 and $15,000, at a fixed price. The number of treatment pages, locations and booking integrations decides where a practice sits in that range.
Do you also handle dental SEO and Google Ads?
Yes. We do SEO for dental practices and Google Ads for dentists, and the treatment pages a website needs are the same pages both of those depend on. The website can also be a project on its own.
What happens on the strategy call?
Thirty minutes. We look up a treatment you want more of, follow a new patient through your site on a phone, and explain what we'd build and what it would roughly cost. If we're not the right fit, we'll say so.
Turn searches into new patients.
30 minutes. We'll look at your site on a phone the way a new patient would, from search to booking, and tell you what we'd change first and roughly what it would cost. Pick a time.