SEO for accountants and CPA firms
Owners search for an accountant
before they ask around.
A new business owner, a landlord with a first rental and a company that has outgrown its bookkeeper all start in the same place: a search. Most firm websites give them one services page and a contact form. We build the pages those searches are looking for, one per service and one per kind of client, get the firm onto the map, and count the clients that follow.
Which clients do you
want more of?
A personal tax return, a monthly accounts client and an advisory engagement are found through different searches and are worth very different fees. A firm that wants more of everything ends up ranking for nothing in particular. Start with the two or three kinds of client that suit the firm best.
One page per service
Tax returns, payroll, year-end accounts, bookkeeping and advisory each get their own page, saying who it is for, what is included and how fees work. One services page can't rank for six different searches.
One page per kind of client
Accountant for contractors, for dentists, for landlords, for online sellers. Owners search with their trade in the query, and far fewer pages compete for those terms than for accountant plus a city.
Found in your own town
A complete Google Business Profile with the right categories, services and hours, consistent listings elsewhere, and a steady habit of asking clients for reviews, without offering anything in return.
Written with a name on it
Money topics are held to a higher standard by search engines. Guides are drafted by us, checked by a qualified member of your team and published under that person's name and credentials.
Your firm is good.
Search just can't tell.
Most firm owners we talk to grew on referrals and have a website that was built once and left. It isn't broken. It simply gives a search engine nothing specific to rank. Here is what that usually looks like, and what we put in its place.
What keeps a firm invisible
- One services page listing everything the firm does in bullet points
- No page for any trade, sector or type of client
- A Google Business Profile with one category and no services filled in
- Blog posts with no author, no date and no qualification shown
- Deadline guides published the week of the deadline, too late to rank
- A handful of old reviews and no routine for asking
- Reports that show rankings and never mention a signed client
What we build instead
- A page per service, each answering who it is for and what it costs
- A page per niche you want more of, in that client's own words
- A profile with full categories, services, photos and current hours
- Guides signed by a named, qualified member of staff
- Seasonal pages live two to three months before each deadline
- A review request built into the end of every engagement
- A monthly count of enquiries and new clients, by page and source
The founders we work with.
Here's what founders say after working with us - unfiltered.
NCMborz rebuilt our site, then unleashed focused Meta and Google ads that filled coaching calendars fast. Branding, traffic, engagement, revenue - every dot now connects and we speak to ideal students. They made bold decisions feel easy with calm, data-backed reasoning.
Our old site was clunky and our ads were bleeding cash. Their team stepped in, rebuilt everything, and suddenly shoppers could buy without any fuss. They explain the numbers in plain language and always lay out the next move. First agency that's truly felt like part of our crew.
They built our Shopify store from sketch to polish, and the ads keep bringing in people who actually appreciate the product. Fast, thoughtful, no guessing games. For a brand that sweats the small stuff, having a partner who gets that is a big deal.
Six systems.
One findable firm.
The order matters. Pages come before content, and tracking comes before both, so that from the first month you can see which searches bring enquiries.
Pricing, scoped to you.
Priced on the size of the job. A sole practitioner in one town and a firm with three offices and six niches need different amounts of work, so we quote after the call.
- Month-to-month · No setup fees · No long-term contracts
- Scoped to your services, niches and locations, not a fixed package
- Your site, content, profile and data stay yours
ALL PRICES IN USD · MONTHLY FEE
NCMborz vs. the alternatives
Firms usually weigh three routes. Here is how they differ on the things that matter to a practice.
Here's exactly what you get.
Here is the first quarter. Search takes months to build, so each stage ends with something you can check for yourself.
Strategy call and access
Thirty minutes on the clients you want, the area you serve and how enquiries reach you now. We ask for access to the site, analytics and the business profile.
Audit and page plan
What the site ranks for today, what competitors rank for, and the list of pages to build, in order.
Build the core pages
Service and niche pages written, reviewed by your team and published. The business profile completed.
First results review
Impressions, rankings and enquiries by page, and the plan for the next quarter, including the next deadline season.
What we have written on SEO for a practice.
How Long Does SEO Take? A Realistic Timeline
How long does SEO take? Indexing in days to weeks, new pages in months, competitive terms in years. The evidence, and how to tell it's working early.
Read it →SEO Pricing 2026: What SEO Services Cost
What SEO services cost in 2026: monthly retainers, hourly and project rates, local vs national SEO, what cheap SEO buys, and how to compare quotes.
Read it →Is SEO Worth It for a Small Business in 2026?
Is SEO worth it for a small business? What the data says, when it pays and when it doesn't, what it costs, and how to tell if it's working.
Read it →How to Choose an SEO Company: 10 Questions
How to choose the best SEO company: 10 questions to ask before you hire, the warning signs Google itself lists, and who should own your content.
Read it →Business Not Showing on Google Maps? How to Fix It
Business not showing on Google Maps? Check verification, new-profile delays and suspensions, then fix ranking: relevance, distance and prominence.
Read it →We get asked these every week.
Have you done SEO for accounting firms before?
Yes. We work with an accounting and bookkeeping practice today. What we can show you on a call is the method: the page plan, the tracking and the monthly report.
How long does SEO take for an accounting firm?
Expect the first enquiries from new pages in three to six months, sooner for niche terms with little competition and later for broad city terms. Map results can move faster once the business profile is complete and reviews start arriving.
Which keywords should an accountant target?
Start with service and niche terms, such as accountant for contractors or payroll services for small business, because the searcher knows what they need. Broad terms like accountant near me are decided mostly on the map, where your profile and reviews do the work.
Why does it matter who writes the content?
Search engines hold advice about money to a higher standard than most topics. A guide with a named author, their qualification and a recent review date is more likely to be trusted, by search engines and by the reader, than an unsigned post.
When should tax season content be published?
Two to three months before the deadline. In the US that means pages for the April 15 deadline are live by January. In the UK, pages for the 31 January Self Assessment deadline should be live in the autumn.
Is Making Tax Digital worth writing about?
For UK firms, yes. Sole traders and landlords with qualifying income over £50,000 must use it from 6 April 2026, over £30,000 from 6 April 2027 and over £20,000 from 6 April 2028. Each step brings a new group of people searching for help.
Can we ask clients for Google reviews?
Yes, and you should ask every client, not only the happy ones. What Google doesn't allow is offering a discount, gift or anything else in exchange for a review.
How much does SEO for an accounting firm cost?
SEO with us runs $800-$2,000 a month, month-to-month. Where a firm sits in that range depends on how many services, niches and locations need pages.
What happens on the strategy call?
Thirty minutes on screen together. We search for the services you want more of, see who shows up, and tell you the pages we'd build first. You get a rough price if it's a fit and an honest no if it isn't.
Be the firm owners find.
30 minutes. We'll look at what your firm ranks for today, the searches it is missing, and which pages we'd build first. Pick a time.