Ecommerce email marketing agency for DTC brands
The first order is rented.
The second is earned by email.
An ad wins a customer once, and you pay for every one. Email is how a store brings that customer back without paying again. Most stores have a welcome discount, one abandoned cart message and a sale blast now and then. We build the full set of flows for ecommerce and DTC brands, write the campaigns, and report on what matters to a founder: how many buyers ordered a second time.
Where is each buyer
in their journey?
A new subscriber, someone who left a checkout, a first-time buyer waiting for a parcel and a customer who hasn't ordered in six months need four different emails. A store that sends all of them the same weekly offer trains its list to ignore it.
Welcome and browse flows
A welcome series that tells the brand's story and answers the doubts that stop a first purchase, and reminders tied to the products someone viewed.
Abandoned checkout
A short sequence for unfinished orders that starts with a plain reminder and help, and holds any discount back for the last message, if it's used at all.
Post-purchase and replenishment
How to use the product, a request for a review once it has arrived, a reminder timed to when it runs out, and a second product that fits the first.
Win-back and list hygiene
A win-back sequence for lapsed buyers, then a sunset rule that stops mailing people who never open, which protects delivery for everyone else.
Your list is growing.
Your repeat orders aren't.
Founders usually come to us with a healthy subscriber count and a nagging sense that email should be doing more. It should. Here is what an under-used store account looks like, and what we build in its place.
What an under-used account looks like
- A welcome email with a discount code and nothing after it
- One abandoned cart message, sent a day late
- Nothing between the shipping notice and the next sale
- Every campaign sent to the whole list
- A discount in every email, so full price stops selling
- No domain authentication, so campaigns drift into spam
- Reports about open rates, with no line for repeat orders
What we build instead
- A welcome series of several emails that sells the brand before the offer
- An abandoned checkout sequence that starts within the hour
- Post-purchase emails on use, reviews and the next product
- Segments by what people bought and when
- Discounts used on purpose and sparingly
- SPF, DKIM and DMARC in place before volume goes up
- A monthly report on repeat orders and revenue per recipient
The founders we work with.
Here's what founders say after working with us - unfiltered.
NCMborz rebuilt our site, then unleashed focused Meta and Google ads that filled coaching calendars fast. Branding, traffic, engagement, revenue - every dot now connects and we speak to ideal students. They made bold decisions feel easy with calm, data-backed reasoning.
Our old site was clunky and our ads were bleeding cash. Their team stepped in, rebuilt everything, and suddenly shoppers could buy without any fuss. They explain the numbers in plain language and always lay out the next move. First agency that's truly felt like part of our crew.
They built our Shopify store from sketch to polish, and the ads keep bringing in people who actually appreciate the product. Fast, thoughtful, no guessing games. For a brand that sweats the small stuff, having a partner who gets that is a big deal.
Six systems.
One list that reorders.
This is the build order for every store. Deliverability first, because nothing else matters if the emails don't arrive, then the flows closest to a purchase.
Pricing, scoped to you.
Priced on the number of flows and how often you send. A store with one hero product and a brand with a wide catalog and two campaigns a week need different amounts of work, so we quote after the call.
- Month-to-month · No setup fees · No long-term contracts
- Scoped to your flows, catalog and sending schedule, not a fixed package
- Your list, templates and platform account stay yours
ALL PRICES IN USD · EMAIL PLATFORM PAID DIRECTLY BY YOU
NCMborz vs. the alternatives
Founders usually weigh three ways to run email. Here is how they compare.
Here's exactly what you get.
Here are the first two months, in order. You approve every email before it sends.
Strategy call and access
Thirty minutes on your products, your reorder pattern and what the list receives today. We ask for access to the email platform and the store.
Audit and plan
Authentication, list health, existing flows and how revenue is credited, with a written list of what we'll build and in what order.
Build the flows
Checkout, welcome and post-purchase flows written, designed, approved by you and switched on.
Campaigns and first report
The campaign calendar starts, segments go live and you get the first report on repeat orders.
What we have written on store growth.
Good ROAS but Not Making Money?
Meta says 4x ROAS and the store isn't making money? Where the gap comes from, a break-even ROAS calculator, and what to change first.
Read it →Why Is My ROAS Dropping When Nothing Changed?
ROAS falling with no changes to your Meta ads? Seven causes, from Meta's 2026 attribution change to tracking faults and fatigue, and how to find yours.
Read it →Meta Ads Getting Clicks but No Sales? Start Here
Getting clicks but no sales from Meta ads? Check click quality, tracking, the landing page and the offer, in order, with the metrics that point to each.
Read it →Meta Pixel Not Tracking Shopify Purchases? Fix It
Meta Pixel not tracking purchases on Shopify? Why Purchase goes missing, doubles or shows the wrong value, the fix, and how to check it against orders.
Read it →We get asked these every week.
Have you run email for ecommerce brands before?
Yes. We work with direct-to-consumer brands today. We also built the checkout and follow-up for a coach and author's books, where an order left unpaid for 45 min gets one reminder and anyone who has paid since is skipped.
Which email flows does an online store need first?
Abandoned checkout and welcome first, because they sit closest to a first order. Then post-purchase, which earns the second order. Then browse reminders, replenishment and win-back. Campaigns come after the flows are running.
How many abandoned checkout emails should we send?
Two or three is typical: a reminder within the hour, a second message a day later that answers common doubts, and a last one after two or three days. Test whether a discount in the final email pays for itself, because many buyers return without one.
How often should a store email its list?
As often as you have something worth sending, and for most brands that is one or two campaigns a week to engaged subscribers. People who haven't opened in months should hear from you less, then not at all.
Do we have to discount in every email?
No, and you shouldn't. A list that only ever receives offers learns to wait for the next one. Product education, customer stories, new arrivals and restocks sell at full price when they're sent to the right segment.
What do Gmail and Yahoo require from stores that send email?
Since 2024 both ask bulk senders to authenticate their sending domain with SPF, DKIM and DMARC, to offer one-click unsubscribe in marketing email and to keep spam complaints low. Gmail's guidance is to stay under 0.3%. We set this up before sending volume goes up.
Which email platform do you work in?
The one you already have, in most cases. The common ecommerce platforms all support the flows on this page. If yours can't see order data or trigger on it, we'll say so and suggest a move before building.
How much does ecommerce email marketing cost?
Email marketing with us runs $1,000-$2,000 a month, month-to-month. The email platform's own fee is separate and paid by you directly.
Do you also run ads for DTC brands?
Yes. We run Meta ads and Google Ads for ecommerce and DTC brands. Email and ads work as a pair: ads win the first order, and email decides whether that customer was worth what the ad cost.
Earn the second order.
30 minutes. We'll open your email platform together, look at which flows exist and what they earn, and tell you what we'd build first. Pick a time.