Real estate SEO services
Portals own the listings.
You can own the neighborhood.
An agent's site can't outrank the big portals for every listing, and doesn't need to. Buyers and sellers also search for neighborhoods, schools, what a home is worth and who sells in their area. Those searches are winnable with local knowledge. We do SEO for agents and brokerages around them: area pages, agent profiles, seller pages and listing pages with something the portals don't have.
Which searches can
you actually win?
Searches for a specific listing usually go to the portals. Searches about a place, such as what it's like to live there, what homes sell for, or who the local agents are, go to whoever answers them best. That's where an agent's site can rank, and where sellers find you.
Neighborhoods, written by locals
Pages for the neighborhoods and towns you sell in: the homes, the streets, the schools and amenities, and recent sales you handled. Content no portal has.
The brokerage and each agent
Google's guidelines name real estate agents as individual practitioners. A brokerage gets its own profile, and each public-facing agent one titled with their name only.
Where listings come from
Pages for homeowners searching what their home is worth or how to sell in your area, with a valuation request that reaches an agent straight away.
IDX pages that add something
Listing and search pages from your MLS feed, set up to its display rules, and linked from area pages that give buyers the context portals leave out.
Your site lists homes.
It doesn't answer the area.
Most agent sites rely on the listings feed and a contact page. The feed carries the same data as hundreds of other sites, so it rarely ranks on its own. Here's what's usually missing.
What keeps agent sites unseen
- Listing pages with nothing beyond the shared feed
- No neighborhood or town pages at all
- One profile for the whole office, or one per agent named with the brokerage
- No page for sellers asking what their home is worth
- Area copy that drifts into who should live there
- No idea which searches bring valuation requests
What we build instead
- Area pages with local detail and your own recent sales
- Profiles for the brokerage and each agent, as Google's rules set out
- Seller pages built for valuation and selling searches
- Listing pages linked from area pages that add context
- Copy checked against Fair Housing rules before it goes live
- Buyer and seller enquiries from search tracked separately
The founders we work with.
Here's what founders say after working with us - unfiltered.
They built our Shopify store from sketch to polish, and the ads keep bringing in people who actually appreciate the product. Fast, thoughtful, no guessing games. For a brand that sweats the small stuff, having a partner who gets that is a big deal.
Our old site was clunky and our ads were bleeding cash. Their team stepped in, rebuilt everything, and suddenly shoppers could buy without any fuss. They explain the numbers in plain language and always lay out the next move. First agency that's truly felt like part of our crew.
NCMborz rebuilt our site, then unleashed focused Meta and Google ads that filled coaching calendars fast. Branding, traffic, engagement, revenue - every dot now connects and we speak to ideal students. They made bold decisions feel easy with calm, data-backed reasoning.
Six systems.
One area, owned.
This is the order we work in for every agent and brokerage. Profiles and seller pages first, because that's where listings come from.
Pricing, scoped to you.
Priced on your market. A single agent in one town and a brokerage covering a metro area need different numbers of area pages, so we quote after the call.
- Month-to-month · No setup fees · No long-term contracts
- Scoped to your areas and agents, not a fixed package
- Pages and profiles stay in your name
ALL PRICES IN USD · MONTHLY FEE
NCMborz vs. the alternatives
Agents usually choose between these three ways to be found.
Here's exactly what you get.
The first quarter, in order. Profiles and seller pages first; area pages build behind them.
Profiles & tracking
Brokerage and agent profiles fixed, and enquiries from search tracked.
Seller pages
Valuation and selling pages live, with requests routed to an agent.
Area pages
The first neighborhood pages, starting where you most want listings.
Listings and growth
Listing pages linked into the areas, and a monthly report on enquiries.
What we have written on SEO for agents.
SEO Pricing 2026: What SEO Services Cost
What SEO services cost in 2026: monthly retainers, hourly and project rates, local vs national SEO, what cheap SEO buys, and how to compare quotes.
Read it →Instagram Ads for Real Estate Agents: What Works
Instagram ads for real estate agents under Meta's housing rules: what targeting you lose, what still works, 2026 lead costs, and a first campaign plan.
Read it →We get asked these every week.
Have you done SEO for real estate agents before?
Not as published work: none of our case studies is a real estate business, and we won't suggest otherwise. The plan on this page is how we'd work for you, and you can test it on the call.
Can an agent's website outrank the big property portals?
For individual listings, rarely, because the portals carry the same data with far more authority. For neighborhood, school, market and home value searches, often yes, because those reward local knowledge the portals don't have.
Should each real estate agent have a Google Business Profile?
Each public-facing agent can. Google's guidelines name real estate agents as individual practitioners. A brokerage with several agents has its own profile too, and each agent's is titled with their name only.
Do IDX listings help SEO?
On their own, not much, since the same listing data appears on many sites. They help when area pages link to them and add what the feed doesn't: what the street is like, what nearby homes sold for, and who to call.
What does Fair Housing mean for real estate SEO content?
Area pages are advertising, so in the US they can't indicate a preference or limitation based on race, color, religion, sex, handicap, familial status or national origin. We describe homes, amenities and distances, never who should live there.
How long does real estate SEO take?
Profiles and seller pages can start bringing enquiries within a couple of months. Area pages usually take three to six months to rank, longer in busy metro areas.
How much does real estate SEO cost?
Our SEO runs $500-$2,000 a month, month-to-month, from $500. A $500 one-off audit is available if you'd like the findings before committing.
What happens on the strategy call?
Half an hour. We look at your profiles and site, search your neighborhoods, and tell you which searches we'd go after first.
Own your neighborhood in search.
30 minutes. We'll search for your neighborhoods and for home valuations in your area, show you who ranks instead, and tell you what we'd build first. Pick a time.