Law firm SEO agency
Clients search first.
Be the firm they find.
Someone with an injury, a custody question or a visa deadline searches, reads a few pages and calls the firm that answered their question best. Law is among the most competitive and expensive searches there is, which makes ranking worth more and cutting corners riskier. We do SEO for law firms: practice area pages written to your profession's advertising rules, a Business Profile and review routine within Google's policies, and reporting on consultations, not traffic.
Which cases do you
want more of?
A personal injury claim, a divorce and a conveyance come from different searches, by people with different worries, and are worth very different amounts to the firm. A site with one page per practice area, written to the questions clients actually ask, outranks a generic firm site almost every time.
Answer the client's question
A page for each practice area and the main matters within it, answering what clients ask before they call: how it works, how long it takes, what it costs where you publish prices, and who will handle it.
The map results
For many practice areas the map results take the first calls. Categories, practice areas, hours and photos set up to Google's guidelines, for the firm and, where the guidelines allow, public-facing lawyers.
Asked fairly, answered carefully
A routine to ask every client when a matter closes. Google bans incentives and asking only happy clients, and the ABA's Formal Opinion 496 says a bad review alone doesn't permit revealing client information in a reply.
ABA, state bar and SRA
Nothing false or misleading under ABA Model Rule 7.1, specialist claims only as Rule 7.2 allows, and in England and Wales, accurate publicity under the SRA Code and the price information the Transparency Rules require.
Your rankings aren't broken.
Your practice area pages is.
Most firms we talk to have paid for SEO and seen traffic without consultations. In legal search that usually means pages written for rankings rather than clients, and a Business Profile nobody looks after. Here's what's usually happening, and what a properly built law firm site does instead.
What's draining your budget
- One practice areas page with a paragraph for each area
- Past results presented as if every client can expect the same
- Specialist claims without the certification the rules require
- Reviews requested only from happy clients
- Review replies that discuss a client's matter
- Reports on traffic and rankings, never on consultations
What we install instead
- A page for each practice area and main matter, answering clients' questions
- Results presented with the context the rules expect
- Specialist and certification wording checked before publishing
- A routine that asks every client when a matter closes
- Review replies that never reveal client information
- Reporting on consultations booked from search
The founders we work with.
Here's what founders say after working with us - unfiltered.
NCMborz rebuilt our site, then unleashed focused Meta and Google ads that filled coaching calendars fast. Branding, traffic, engagement, revenue - every dot now connects and we speak to ideal students. They made bold decisions feel easy with calm, data-backed reasoning.
Our old site was clunky and our ads were bleeding cash. Their team stepped in, rebuilt everything, and suddenly shoppers could buy without any fuss. They explain the numbers in plain language and always lay out the next move. First agency that's truly felt like part of our crew.
They built our Shopify store from sketch to polish, and the ads keep bringing in people who actually appreciate the product. Fast, thoughtful, no guessing games. For a brand that sweats the small stuff, having a partner who gets that is a big deal.
Six systems.
One full build.
This is the order we work in for every law firm site. Tracking and the Business Profile come first, so the rest can be judged on consultations.
Pricing, scoped to you.
Priced on your market. One practice area in a smaller city and five areas in a major metro are different jobs, so the number comes after we've looked at who you're up against.
- Month-to-month · No setup fees · No long-term contracts
- Scoped to your practice areas and market, not a fixed package
- Your content and accounts stay in your name
ALL PRICES IN USD · MONTHLY FEE
NCMborz vs. the alternatives
You've got options for getting found. Here's how SEO with us compares.
Here's exactly what you get.
The first quarter, in order. Nothing is published until someone at your firm has approved it.
Intake & profiles
Enquiries traced to consultations, the firm's profile completed, and site problems that hide pages from Google fixed.
Lead practice areas
Pages for the matters worth most to the firm, drafted, checked against your rules and approved by you.
Client reviews
Clients asked at the close of each matter, with a reply standard that never touches the matter itself.
Depth where it pays
More pages on the questions clients ask in the areas that are converting, approved as before.
What we have written on law firm SEO.
Is SEO Worth It for a Small Business in 2026?
Is SEO worth it for a small business? What the data says, when it pays and when it doesn't, what it costs, and how to tell if it's working.
Read it →SEO Foundations That Still Move the Needle in 2026
The SEO fundamentals that still work in 2026: intent-mapped pages, technical hygiene, first-hand content, editorial links, and schema.
Read it →We get asked these every week.
Have you done SEO for law firms before?
Not as published work: none of our case studies is a law firm, and we won't put legal results on this page that we can't show you. What we can show you is the method on this page and two published local case studies, which are Meta ads work rather than SEO. Legal search is competitive enough that you should judge any provider on this.
When will SEO bring in consultations?
Profiles can start appearing in local searches within weeks. Practice area pages are slower: months rather than weeks, and personal injury or immigration in a large city is among the slowest and most competitive searches online.
Can our pages mention past results?
With care. ABA Model Rule 7.1 bars false or misleading communications, and its comments warn that true past results can mislead if they suggest the same outcome for others. State rules vary, so results wording is checked and signed off by your firm.
Can we call ourselves specialists?
Under ABA Model Rule 7.2, a claim to be a certified specialist needs an approved certifying body named in the communication, and state rules add their own conditions. In England and Wales, publicity must be accurate under the SRA Code.
How should we respond to bad reviews?
Carefully. The ABA's Formal Opinion 496 says a negative online review alone doesn't permit a lawyer to reveal information about the client's matter. A short, professional reply that invites the person to get in touch is usually the safe course.
We're a UK firm. What changes?
The SRA Code requires accurate publicity, including about charges, and the Transparency Rules require prices on your website for services such as residential conveyancing, uncontested probate and some immigration and employment matters, plus your SRA number and digital badge.
How much does law firm SEO cost?
Most firms sit between $500 and $2,000 a month, with no fixed term. Highly competitive practice areas in major cities need more writing than that range covers, and we'll say so on the call. The $500 audit is a cheaper way to see where you stand first.
Who approves what gets published?
Your firm, every time. We draft and check pages against the rules we know apply, but the responsible lawyer signs off before anything goes live, because the professional obligations are yours.
What happens on the strategy call?
Half an hour. We run the searches your clients would, show you which firms take those calls and why, and give you a rough price for competing. Nothing we say is legal advice.
Be the firm that answers first.
30 minutes. We'll look at your Business Profile, your site and where your firm shows up for the cases you want, then tell you what we'd change first and roughly what it would cost. Pick a time.