Med spa marketing has one rule that shapes everything else: the most popular treatments use prescription medicines. That decides what you can say on Google, what Meta will approve, and in the UK whether you can name the product at all. As a marketing agency for med spas and aesthetics clinics, we build around it: we sell the consultation, the injector and the result people want, follow up every enquiry fast, and track which ads produce booked treatments rather than form fills.
- For med spas, aesthetics clinics and injector-led practices in the US and UK.
- Ads and pages written for the platform rules on prescription medicines, so they get approved and stay running.
- Consultations, then booked treatments, as the numbers that matter, not cheap leads.
- Ads or SEO management runs $500-$2,000 a month, month-to-month. Treatment pages and websites run $1,200-$15,000, fixed price.
What each platform allows
| Where | Naming an injectable brand | What works instead |
|---|---|---|
| Google, US | Allowed in ads and landing pages; bidding on the term as a keyword needs Google certification | Treatment-area keywords, such as forehead lines, and your clinic name |
| Google, UK | Not allowed in ads or landing pages | Consultation-led ads for concerns, not products |
| Meta, US | Promoting prescription drugs needs LegitScript or Meta review, 18+ only | Ads about the concern, the injector and the consultation |
| UK, all media | Prescription-only medicines can't be advertised to the public | A consultation for the treatment of lines and wrinkles |
Sources: Google's restricted drug terms and monitored terms list, Meta's drugs and pharmaceuticals standard, and the ASA's advice on advertising Botox, read November 2026. Not legal advice.
The UK rule is stricter than many clinics expect. The ASA says the ban covers logos, testimonials, links, hover text, small print and price lists, so a price list naming the product on a page you advertise can be enough to break it. What a clinic can promote is the consultation. England is also moving toward licensing: the government says it remains committed to implementing a licensing scheme for clinics offering botulinum toxin and fillers, with a consultation on high-risk procedures open until January 2027.
Facebook and Instagram, within the rules
Aesthetics sells on what people can see, so Facebook and Instagram usually bring the cheapest first enquiries. Meta's health and wellness standard names injectable treatments, dermal fillers, chemical peels and skin rejuvenation among the cosmetic procedures it allows, with three conditions that matter most: the ads must be shown only to people 18 or older, they can't contain statements that attack someone's appearance, and before-and-after images are allowed within that 18+ audience. Ads built on the concern, the injector's experience and real results from your own clients, shown with consent, get approved and keep running.
Tracking needs care too. Meta assigns a data category to every site that sends it events, and health and wellness sites can have events restricted, which changes how campaigns optimize. On Google, health is a sensitive category, so retargeting lists and Customer Match may not be available for your ads. We set up booking tracking that reports consultations without sending treatment details to either platform.
Consultations are the product
- Slow replies. Someone who enquires about lip filler at 9pm has usually messaged two other clinics by morning.
- No price guide. People want a starting price before they book a consultation. Pages without one get fewer bookings.
- Consultations that don't convert. No follow-up after the consultation, so the treatment plan goes to a cheaper clinic.
- No rebooking. Toxin results fade and skin courses run in sessions, but nobody reminds clients to come back.
That's why we judge med spa marketing on consultations booked, treatments started and clients rebooked, and why follow-up is part of the work, not an extra. Our build note on our lead follow-up app shows how we reply to every enquiry within seconds, using our own software's data rather than a clinic's.
What we do for med spas
- Facebook and Instagram ads. You want more consultations for fillers, skin treatments and body work from people nearby who aren't searching yet.
- Google Ads for local businesses. People search for treatments and clinics in your area, and you want to be first in front of them.
- Healthcare SEO. Treatment pages, injector profiles and the map results, for searches that keep coming without ad spend.
- Reviews and reputation. Your clients are happy, but your profile has fewer reviews than the clinic down the road.
- Websites for medical practices. Treatments, prices and booking are hard to find on a phone.
- AI marketing automation. Enquiries come in at night and on Sundays, and replies wait until Monday.
How a med spa's marketing fits together
A Business Profile and reviews
Correct categories, injector names, real treatment photos and a steady review routine.
A page for each treatment
What it treats, who performs it, a starting price where allowed, and a consultation button.
Ads written for the rules
Concern-led ads that pass Google's and Meta's policies, and UK rules where they apply.
Tracking without health data
Consultations and bookings counted without sending treatment details to ad platforms.
A reply within minutes
An automatic first response and a named person who calls back the same day.
Follow-up and rebooking
Reminders after consultations and when results are due to fade.
What it costs
| Service | Price | Terms |
|---|---|---|
| Ads management (Google, Facebook or Instagram) | $500-$2,000 a month | Month-to-month, no setup fee, ad spend paid straight to the platform |
| SEO and AI search visibility | $500-$2,000 a month | Month-to-month, no long-term contract |
| Website, landing page or store build | $1,200-$15,000, fixed price | Agreed in writing; 50% to begin, balance on delivery |
Entry plans start at $500 a month. Full details are on our pricing page.
Who we're not for
- Clinics that want product-name ads run where the platform or the law doesn't allow them.
- Anyone who wants reviews written, bought or filtered.
- Clinics without someone to answer enquiries the same day.
Guides for med spas
- Facebook lead forms vs landing pages: which brings consultation requests that turn up
- Facebook leads not answering the phone?: why treatment enquiries go quiet
- How much to spend on Facebook ads: worked out from what a treatment course is worth
- How much does a landing page cost?: what a treatment page for ads needs
Questions med spas ask a marketing agency
What does a med spa marketing agency do?
It fills consultation slots with people who go on to book treatments, and shows which spend produced them: local search and reviews, Facebook and Instagram ads for treatments people can be prompted into, Google ads where people search, and follow-up from first enquiry to booked appointment.
Can a med spa advertise Botox on Google?
In the US, Google allows prescription drug terms such as Botox in ads and landing pages, but you need Google's certification to bid on them as keywords. In the UK and most other countries, Google doesn't allow them in ads or landing pages at all.
Can a med spa advertise Botox on Facebook and Instagram?
Meta requires certification, through LegitScript or its own review, to run ads that promote prescription drugs, and only in the US, Canada and New Zealand. Meta doesn't say whether naming a brand like Botox in a clinic's ad triggers that rule, so we build ads around the treatment area and the consultation instead.
What are the rules in the UK?
Botox and similar prescription-only medicines can't be advertised to the public, and the ASA says that includes logos, testimonials, links and price lists. A clinic can promote a consultation, for example for the treatment of lines and wrinkles.
Can we use before-and-after photos?
On Meta, before-and-after images for cosmetic procedures are allowed when the ad is shown only to people 18 or older, and ads can't put down someone's appearance. Use your own clients' photos with written consent, and check your state or UK rules too.
Can we retarget website visitors?
It depends where your ads fall. Google treats health as a sensitive category, and advertisers in it can't use customer lists or remarketing segments. Meta may also restrict data from sites it categorizes as health and wellness. We check both before building audiences.
Have you worked with med spas?
We have no published med spa case study and won't claim one. What we can show you is our own lead follow-up software and how it handles enquiries, labeled as ours.
How much does med spa marketing cost with you?
Ads or SEO management runs $500-$2,000 a month, month-to-month, plus ad spend paid to Google or Meta. Treatment pages and websites are fixed-price, from $1,200.
Want to know which of last month's treatments your ads actually brought in? Book a strategy call and we'll trace them with you.