Healthcare SEO agency
Patients research first.
Be the answer they trust.
People choosing a clinic or a specialist read before they book, and Google is careful about what it shows them. Its own guidance says it gives extra weight to trust on topics that affect people's health. We do SEO for private practices and clinics: pages your clinicians stand behind, profiles set up to Google's rules for practitioners, and tracking that keeps patient information where it belongs.
Why should a patient
believe the page?
Healthcare searches are where Google is strictest. Its helpful content guidance says trust matters most of all, and that it gives more weight to experience, expertise and trust on topics that can affect someone's health. That shapes everything we build for a practice.
Written for patients, checked by clinicians
A page for each service or condition you treat: what happens, who does it, how long it takes, the fee where you publish it, and how to book. Every page reviewed by the clinician named on it.
The practice and each clinician
Google treats doctors and other clinicians as individual practitioners. A multi-practitioner clinic gets its own profile, and each public-facing clinician one titled with their name only.
Answered without breaching privacy
A routine to ask every patient, and replies that thank people without confirming they were treated or what for. US regulators have settled with a practice whose review replies disclosed patient information.
Bookings measured, data protected
Calls, forms and bookings from search measured on public pages only, with analytics kept off portals and anything behind a login.
Your site describes the clinic.
Search wants the answers.
Most practice sites we review have a services list, a team page and little else. Patients searching for a treatment, a test or a specialist find a directory or a bigger provider instead. Here's what's usually missing, and what we build.
What keeps a practice invisible
- One services page with a line for each treatment
- Clinician bios with no qualifications, registration or special interests
- One Business Profile shared by every clinician, or none for the practice
- Review replies that mention the patient's treatment
- Health content written by someone nobody at the practice has met
- Analytics running on patient portal pages
What we build instead
- A page for each service and condition you want more patients for
- Clinician pages with qualifications, registration and what they treat
- Profiles for the practice and each public-facing clinician, to Google's rules
- Review replies that never confirm someone is a patient
- Content drafted by us and reviewed by your clinicians before it goes live
- Tracking limited to public pages, reported as booked appointments
The founders we work with.
Here's what founders say after working with us - unfiltered.
NCMborz rebuilt our site, then unleashed focused Meta and Google ads that filled coaching calendars fast. Branding, traffic, engagement, revenue - every dot now connects and we speak to ideal students. They made bold decisions feel easy with calm, data-backed reasoning.
Our old site was clunky and our ads were bleeding cash. Their team stepped in, rebuilt everything, and suddenly shoppers could buy without any fuss. They explain the numbers in plain language and always lay out the next move. First agency that's truly felt like part of our crew.
They built our Shopify store from sketch to polish, and the ads keep bringing in people who actually appreciate the product. Fast, thoughtful, no guessing games. For a brand that sweats the small stuff, having a partner who gets that is a big deal.
Six systems.
One trusted practice.
This is the order we work in for every healthcare practice. Profiles and tracking come first, then pages in order of the patients they're worth.
Pricing, scoped to you.
Priced on the practice. A single consultant and a multi-service clinic with a dozen clinicians need different amounts of writing and review, so we quote after the call.
- Month-to-month · No setup fees · No long-term contracts
- Scoped to your services and clinicians, not a fixed package
- Pages, profiles and accounts stay yours
ALL PRICES IN USD · MONTHLY FEE
NCMborz vs. the alternatives
Practices usually weigh three ways to be found. Here's how they compare.
Here's exactly what you get.
The first quarter, in order. Profiles usually move first; service pages build behind them.
Profiles & measurement
Practice and practitioner profiles fixed, and booking measurement set up on public pages.
Clinician pages
Clinician pages published with qualifications and special interests, signed off by each clinician.
Service pages
The first service and condition pages live, in order of value to the practice.
Grow and report
More pages where patients search, and a monthly report on booked appointments.
What we have written on healthcare search.
How to Choose an SEO Company: 10 Questions
How to choose the best SEO company: 10 questions to ask before you hire, the warning signs Google itself lists, and who should own your content.
Read it →Is SEO Worth It for a Small Business in 2026?
Is SEO worth it for a small business? What the data says, when it pays and when it doesn't, what it costs, and how to tell if it's working.
Read it →We get asked these every week.
Have you done SEO for healthcare providers before?
Not as published work: none of our case studies is a healthcare provider, and we won't imply one. You can see exactly how we'd work on this page, and question any of it on the call.
Why is healthcare SEO harder than other industries?
Because Google is more careful with it. Its guidance on helpful content says trust is the most important part of experience, expertise, authoritativeness and trust, and that it gives these more weight on topics that could significantly affect someone's health. Pages need real clinicians behind them.
Should each doctor or clinician have a Google Business Profile?
Each public-facing clinician can, under Google's rules for individual practitioners. A practice with several clinicians has its own profile too, and each clinician's is titled with their name only. A solo clinician working under a practice brand shares one profile named with both.
Who writes the medical content?
We draft it from your clinicians' input and published guidance, and the clinician named on each page reviews it before it goes live. Nothing about diagnosis or treatment is published without their sign-off.
How should a practice reply to reviews?
Thank the person and invite them to get in touch directly, without confirming they were a patient or mentioning their care. In the US, a provider has settled with federal regulators over review replies that disclosed patient information.
Does SEO tracking affect patient privacy?
It can, which is why we measure bookings and enquiries on public pages only and keep analytics off portals and logged-in areas. Your compliance adviser has the final word on your setup.
How much does healthcare SEO cost?
Our SEO runs $500-$2,000 a month, month-to-month, with entry plans from $500. A one-off $500 audit is available if you'd like the findings first.
What happens on the strategy call?
Half an hour. We look at your profiles, your site and where you show up for the services you want, then tell you the first changes we'd make and roughly what they'd cost.
Be the practice patients trust.
30 minutes. We'll search for the services you want more patients for, show you who appears instead and why, and tell you what we'd fix first. Pick a time.