Most coaches don't need more followers. They need more of the right people on discovery calls, and fewer of the wrong ones. That's a different job from posting more content, and it's the one we do: ads, funnels and search for coaches and consultants who sell programs worth thousands, judged on qualified calls and enrollments.
- For coaches, consultants and course creators selling programs, often at a high-ticket price.
- Google Ads for people already searching. Meta ads for people with the problem who aren't searching yet.
- Funnels that qualify before the calendar: a landing page, a way in, a questionnaire, reminders and checkout.
- Tracking from the ad to the sale, so the ad platforms learn from enrollments, not form fills.
- Monthly services run $500-$2,000 a month, month-to-month. Funnel and website builds run $1,200-$15,000.
Why coaching marketing stalls
The same four problems come up in almost every coaching account we look at:
- A full calendar of calls that don't buy. Ads optimized for form fills, and no qualification before the booking.
- Fake names, dead emails and no-shows. Junk ad placements, an open calendar and weak reminders.
- Plenty of followers, few enrollments. Content measured on reach, with no path from a post to a paid program.
- No idea which ads produce clients. Tracking that stops at the booking, so sales never reach the ad platforms.
What we do for coaches
- Google Ads for coaches. People already search for what you do, and you want qualified calls soon.
- Google Ads lead quality. Your calendar is filling with fake or unqualified bookings from Google.
- Meta ads for coaches. Your buyers have the problem but aren't searching for a coach yet.
- Websites and funnels for coaches. Clicks arrive but don't become applications, calls or sales.
- SEO for coaches and course creators. You want enquiries that keep coming after ad spend stops, from Google and AI search.
- Cold email for coaches. You sell corporate programs and need meetings with companies.
How a coaching funnel fits together
The ad
Search ads for people already looking for help, and Facebook or Instagram ads for people with the problem who aren't searching yet. Google Ads or Meta ads first covers which to start with.
A landing page about their problem
The first screen continues the thought the ad started: the outcome, who it's for, then the proof. Your story comes later, once they care.
A way in for people who aren't ready
Most clicks aren't ready to book. A sample chapter, a short training or a checklist turns them into leads you can follow up with.
A questionnaire before the calendar
Four to six questions about goals, timing and readiness to invest. The wording is in qualification questions to ask before a discovery call.
A booking flow that gets them there
Short gaps, a calendar invite, two reminders and a reason to turn up. More in why discovery calls no-show.
Checkout and payment plans
If clients can buy online, checkout has to work on a phone, in their currency, with payment plans for larger programs.
Tracking from ad to sale
Qualified calls and sales sent back to Google and Meta, so the ads learn who actually buys. How to stop fake and unqualified bookings covers the Google side.
Proof: a custom coaching funnel
For coach and author Pankaj Gupta, we built the whole funnel behind two storefronts on one codebase: one for India, one for everyone else. His books are how most people find him, so the way in is the first chapter of each book, read in the browser and unlocked with an email address.
- 68% of single-book checkouts add the second book when it's offered as an order bump.
- A checkout is treated as abandoned after 45 minutes, and gets one reminder that never goes to anyone who has since paid.
- 100% of paid orders since August have been reported to Meta from the server, deduplicated against the Pixel.
Read the full case study for the build, the payment setup and the scope checklist.
What it costs
| Service | Price | Terms |
|---|---|---|
| Google Ads or Meta ads management | $500-$2,000 a month | Month-to-month, no setup fee, ad spend paid straight to the platform |
| SEO for coaches | $500-$2,000 a month | Month-to-month, no long-term contract |
| Funnel or website build | $1,200-$15,000, fixed price | Agreed in writing; 50% to begin, balance on delivery |
Entry plans start at $500 a month. Full details are on our pricing page.
Who we're not for
- Programs that haven't sold yet without ads. Ads amplify an offer that converts; they don't prove one.
- Anyone measuring success in followers, likes or content volume.
- Budgets that can't cover real ad spend alongside a management fee.
Guides for coaches
- How to stop fake and unqualified bookings from Google Ads: where bad bookings come from, and five fixes
- Qualification questions to ask before a high-ticket discovery call: six questions, in order, with wording
- Why discovery calls no-show, and how to cut it: the five causes and seven fixes
- Google Ads or Meta ads first, for coaches?: which channel to start with
- What a coaching funnel needs besides ads: the seven parts that turn clicks into clients
Questions coaches ask
What marketing works best for coaches?
The kind that's judged on qualified calls and enrollments. For most coaches that means Google Ads for people already searching, Meta ads for people with the problem who aren't searching yet, a funnel that qualifies before the calendar, and tracking that follows each call through to a sale.
Should coaches use Google Ads or Facebook ads?
Start with Google Ads if people already search for what you do and you need calls soon. Start with Meta if your buyers have the problem but wouldn't search for a coach. Most established coaches end up running both.
How do I stop unqualified discovery calls?
Put a short questionnaire between the ad and the calendar, asking about goals, timing and readiness to invest at your level. Then send qualified calls and sales back to the ad platforms, so they learn to find more people who pass.
How much does marketing for coaches cost?
With us, ads or SEO management runs $500-$2,000 a month, month-to-month, with ad spend paid straight to Google or Meta. Funnel and website builds are fixed-price, from $1,200, and most run $1,200-$15,000.
Do you work with life coaches, business coaches and course creators?
Yes: coaches, consultants and course creators who sell programs online or by phone, mainly in the US and UK. What matters more than the niche is that the program already sells and has a price that can carry the cost of finding a client.
Can you build the funnel and run the ads?
Yes. We build landing pages, applications, booking flows and checkout, and run the Google and Meta ads that feed them, as one team accountable to one number: clients won.
Who isn't a good fit?
We're not the right fit if your program hasn't sold yet without ads, if you're measuring success in followers or content volume, or if you can't commit a real ad budget alongside the fee. We'll say so on the first call.
Want to know which of your calls come from which ads, and which ones buy? Book a strategy call and we'll trace it with you.